Generative Engine Optimization (GEO) — AI Glossary

Generative engine optimization (GEO) is the practice of structuring and enhancing content so that AI-powered platforms — like ChatGPT, Perplexity, and Google AI Overviews — cite, reference, or recommend it when generating responses. Unlike traditional SEO which optimizes for search rankings and clicks, GEO optimizes for mentions and citations within AI-synthesized answers.