Writing Better Marketing Copy with AI

Great marketing copy combines psychology, creativity, and strategy. This guide shows you how to use SurePrompts to create copy that converts.

The Marketing Copy Framework

Effective marketing copy follows the AIDA framework:

• Attention: Hook the reader immediately
• Interest: Keep them engaged
• Desire: Create want or need
• Action: Drive specific behavior

SurePrompts templates are designed around this framework.

Email Campaigns That Convert

Template: Email Campaign

Key Fields for Success:

Subject Line Optimization:

• Keep under 50 characters
• Use power words: "exclusive", "limited", "proven"
• Personalization tokens: {{first_name}}, {{company}}

Audience Specification:

• Bad: "Business owners"
• Good: "B2B SaaS founders with 10-50 employees"
• Best: "B2B SaaS founders in growth stage seeking to reduce churn"

Email Type Selection:

• Welcome: Focus on value delivery
• Promotional: Lead with benefit, not feature
• Newsletter: 90% value, 10% promotion
• Follow-up: Reference specific trigger event

Proven Email Formulas

Problem-Agitate-Solve (PAS):

• Identify painful problem
• Emphasize consequences
• Present your solution

Example prompt setup:

• Tone: Empathetic + Authoritative
• Include Elements: Statistics, Social Proof
• Enhancement: Examples (2-3)

Before-After-Bridge (BAB):

• Show current state (Before)
• Paint ideal state (After)
• Explain how to get there (Bridge)

Example prompt setup:

• Tone: Inspiring + Confident
• Format: Short paragraphs
• Enhancement: Multiple Perspectives

Social Media That Engages

Platform-Specific Strategies

LinkedIn:

• Tone: Professional + Insightful
• Length: 1300 characters optimal
• Include: Industry statistics, thought leadership
• Format: Line breaks every 1-2 sentences

Twitter/X:

• Tone: Conversational + Punchy
• Length: 280 characters
• Include: Relevant hashtags (2-3 max)
• Format: Thread for complex topics

Instagram:

• Tone: Friendly + Visual
• Length: 2200 characters max, front-load key message
• Include: Emojis, line breaks, CTA
• Format: Caption + hashtags (hide in comment)

Content Formulas That Work

The Teaching Post:

"How to [achieve desired outcome] without [common pain point]"

Fields to emphasize:

• Tip/Advice: Step-by-step process
• Include Elements: Actionable tips
• Enhancement: Step-by-step thinking

The Story Post:

"Last year I [situation]. Today I [transformation]. Here's what changed..."

Fields to emphasize:

• Tone: Personal + Inspiring
• Include Elements: Personal anecdotes
• Enhancement: Reasoning

Product Descriptions That Sell

Template: Product Description

The Feature-Benefit Translation:

Don't just list features. Transform them:

• Feature: "256GB storage"
• Benefit: "Never delete a photo again"
• Emotional benefit: "Keep every precious memory safe"

Power Words by Category:

Luxury Products:

• Exclusive, Premium, Crafted, Refined, Sophisticated

Tech Products:

• Revolutionary, Cutting-edge, Seamless, Powerful, Intuitive

Health Products:

• Proven, Natural, Transformative, Essential, Pure

Description Structure

The PASTOR Framework:

• Problem: Address pain point
• Amplify: Consequences of not solving
• Story: Relatable scenario
• Transformation: Show the change
• Offer: Present product as solution
• Response: Clear call-to-action

Setup in SurePrompts:

• Use all optional fields
• Include: Benefits, Features, Social Proof
• Enhancement: Examples + Confidence Indicators

Landing Page Copy

Template: Landing Page Copy

Above the Fold Essentials:

• Headline: Clear value proposition (7-10 words)
• Subheadline: Expand on benefit (15-20 words)
• CTA: Action-oriented verb + value
• Social proof: Numbers or logos

Headline Formulas:

The Direct Benefit:

"[Achieve Desired Outcome] in [Time Period]"

Example: "Double Your Email Opens in 30 Days"

The Question Hook:

"What if you could [desired outcome] without [pain point]?"

Example: "What if you could scale your business without burning out?"

The Social Proof:

"Join [Number] [Target Audience] who [achieved outcome]"

Example: "Join 10,000+ marketers who've mastered AI copywriting"

Psychological Triggers

Scarcity:

• Time-limited: "Offer ends Friday"
• Quantity-limited: "Only 50 spots available"
• Access-limited: "Exclusive to members"

Authority:

• Credentials: "Created by Stanford PhD"
• Media mentions: "As seen in Forbes"
• Industry recognition: "Award-winning solution"

Social Proof:

• User count: "Trusted by 50,000+ users"
• Testimonials: Real names and photos
• Case studies: Specific results

A/B Testing Copy Variations

Creating Test Variants

Use SurePrompts to generate multiple versions:

Version A: Benefit-focused

• Tone: Inspiring + Confident
• Focus: Outcomes and transformation

Version B: Problem-focused

• Tone: Empathetic + Urgent
• Focus: Pain points and solutions

Version C: Social proof-focused

• Tone: Trustworthy + Professional
• Focus: Results and testimonials

Testing Elements

Headlines:

• Length (short vs. detailed)
• Emotion (fear vs. aspiration)
• Specificity (vague vs. precise)

CTAs:

• Action words (Get vs. Start vs. Discover)
• Urgency (Now vs. Today vs. none)
• Value statement (Free vs. Instant vs. Easy)

Industry-Specific Tips

B2B SaaS

• Focus on ROI and efficiency
• Use case studies and data
• Address implementation concerns
• Include integration capabilities

Optimal setup:

• Tone: Professional + Confident
• Include: Statistics, Technical specs
• Enhancement: Systematic approach

E-commerce

• Emphasize sensory details
• Address shipping/returns upfront
• Use lifestyle imagery descriptions
• Include size/fit information

Optimal setup:

• Tone: Friendly + Descriptive
• Include: Features, Benefits
• Enhancement: Examples (3-4)

Professional Services

• Build trust and credibility
• Showcase expertise
• Address specific pain points
• Include process overview

Optimal setup:

• Tone: Authoritative + Empathetic
• Include: Credentials, Process
• Enhancement: Multiple perspectives

Common Mistakes to Avoid

Mistake 1: Feature Dumping

❌ "Our software has 50+ features including..."

✅ "Solve your biggest workflow challenges with one tool"

Mistake 2: Jargon Overload

❌ "Leverage synergistic solutions for optimal KPIs"

✅ "Get better results with less effort"

Mistake 3: Weak CTAs

❌ "Submit" or "Click here"

✅ "Start Free Trial" or "Get Instant Access"

Mistake 4: No Urgency

❌ "Available whenever you're ready"

✅ "Limited time: 30% off ends Thursday"

Measuring Copy Performance

Key Metrics

Email:

• Open rate (subject line)
• Click rate (body copy)
• Conversion rate (CTA)

Social Media:

• Engagement rate
• Share/save ratio
• Link clicks

Landing Pages:

• Bounce rate
• Time on page
• Conversion rate

Optimization Process

• Generate 3-5 variations with SurePrompts
• Test with small audience segment
• Analyze performance metrics
• Scale winning version
• Document successful patterns

Advanced Copywriting Techniques

The Curiosity Gap

Create intrigue without revealing everything:

"The one strategy that doubled our revenue (it's not what you think)"

The Pattern Interrupt

Break expectations to grab attention:

"Stop writing blog posts. Do this instead."

The Trojan Horse

Lead with agreement, then introduce new idea:

"You're right, ads are expensive. That's why smart marketers..."

Next Steps

• Choose your primary marketing channel
• Master one template completely
• Build a swipe file of successful prompts
• Test and iterate based on data
• Scale what works

Remember: Great marketing copy is customer-focused, benefit-driven, and action-oriented. Use SurePrompts to maintain consistency while testing variations. The best copy is the one that converts!