Your competitors are already using AI to write product listings, launch ad campaigns, and send emails that convert. The gap isn't the technology — it's the prompts. Bad prompts produce generic copy that sounds like every other store. Good prompts produce copy that sells.
Why Most E-Commerce AI Copy Falls Flat
You paste your product into ChatGPT. You get back a description that reads like it was written by a thesaurus. "Premium quality." "Unparalleled comfort." "Elevate your experience."
Nobody buys because of those words. People buy because they see themselves using the product. They feel the problem being solved. They trust the specificity.
The prompts below fix that. Each one is tested, specific, and ready to paste. Fill in the brackets, hit enter, and edit the output — don't publish AI copy raw, but start 80% of the way there instead of staring at a blank page.
Want to generate custom e-commerce prompts on the fly? Our AI prompt generator builds them in seconds. Or jump straight to the product description generator for listing-specific prompts.
Product Description Prompts
Good product descriptions do three things: they hook with a benefit, prove it with specifics, and close with a reason to buy now. These eight prompts cover everything from short listings to long-form storytelling.
1. Benefit-First Short Description
Write a product description for [PRODUCT NAME] in 80-120 words.
PRODUCT TYPE: [CATEGORY]
KEY FEATURES: [LIST 3-5 FEATURES WITH SPECS]
TARGET BUYER: [WHO BUYS THIS]
PRICE POINT: [BUDGET / MID-RANGE / PREMIUM]
Rules:
- Open with the #1 benefit, not the product name
- Include at least 2 specific numbers (dimensions, weight, capacity, etc.)
- End with a reason to buy today
- No "premium quality" or "elevate your experience" — write like a human
- Use sentence fragments if they hit harder
2. Amazon-Style Bullet Points
Write 5 Amazon-style bullet points for [PRODUCT NAME].
PRODUCT: [BRIEF DESCRIPTION]
FEATURES: [LIST ALL NOTABLE FEATURES]
DIFFERENTIATOR: [WHAT MAKES THIS DIFFERENT FROM COMPETITORS]
COMMON COMPLAINT ABOUT COMPETITORS: [WHAT BUYERS HATE ABOUT SIMILAR PRODUCTS]
Format each bullet as:
- CAPITALIZED BENEFIT HEADER — supporting detail with specifics
- Lead each bullet with a different benefit
- Include dimensions, materials, or measurements where relevant
- Address the competitor complaint in at least one bullet
- Keep each bullet under 200 characters
3. Storytelling Product Description
Write a storytelling product description for [PRODUCT NAME] in 150-200 words.
PRODUCT: [WHAT IT IS]
IDEAL CUSTOMER: [DESCRIBE THEM — AGE, LIFESTYLE, SITUATION]
PROBLEM IT SOLVES: [SPECIFIC PAIN POINT]
KEY MOMENT: [WHEN DO THEY REALIZE THEY NEED THIS?]
Structure:
- Open with a scene the customer recognizes (2-3 sentences)
- Introduce the product as the resolution (1-2 sentences)
- Highlight 3 features as benefits within the story
- Close with a CTA that feels like a natural next step
Tone: conversational, warm, not salesy
Do NOT start with "Imagine..." or "Picture this..."
4. Technical Product Specifications
Write a product description for [PRODUCT NAME] targeting informed buyers who compare specs before purchasing.
SPECIFICATIONS:
[LIST ALL TECH SPECS — MATERIALS, DIMENSIONS, PERFORMANCE METRICS]
COMPETITOR COMPARISON:
[PRODUCT A]: [KEY SPEC]
[PRODUCT B]: [KEY SPEC]
YOUR PRODUCT: [KEY SPEC]
Write 120-180 words. Lead with the spec that wins. Use comparison language without naming competitors ("Unlike most [CATEGORY] products..."). Include a specs table at the end formatted for markdown.
5. Multi-Variant Description
Write a product listing for [PRODUCT NAME] that comes in multiple variants.
VARIANTS:
- [VARIANT 1]: [COLOR/SIZE/FLAVOR] — [UNIQUE SELLING POINT]
- [VARIANT 2]: [COLOR/SIZE/FLAVOR] — [UNIQUE SELLING POINT]
- [VARIANT 3]: [COLOR/SIZE/FLAVOR] — [UNIQUE SELLING POINT]
Write:
1. A shared intro paragraph (60-80 words) covering what all variants have in common
2. A 30-40 word description for each variant highlighting what makes it different
3. A "which one is right for you" guide matching variant → buyer type
6. SEO-Optimized Product Description
Write an SEO-optimized product description for [PRODUCT NAME].
PRIMARY KEYWORD: [MAIN KEYWORD]
SECONDARY KEYWORDS: [LIST 3-4 RELATED KEYWORDS]
PRODUCT DETAILS: [FEATURES, SPECS, MATERIALS]
TARGET BUYER: [WHO SEARCHES FOR THIS]
Requirements:
- Use primary keyword in the first sentence and once more naturally
- Include secondary keywords where they fit — never force them
- Write 150-200 words
- Use one H2 and two H3 subheadings
- The description should read naturally first, rank second
- No keyword stuffing. Google is smarter than that now.
7. Luxury/Premium Product Description
Write a product description for [PRODUCT NAME] positioned as a premium/luxury item.
PRICE: [PRICE POINT]
MATERIALS/CRAFTSMANSHIP: [WHAT MAKES IT PREMIUM]
BRAND STORY: [1-2 SENTENCES ABOUT THE BRAND]
COMPETITOR PRODUCTS: [WHAT BUYERS ARE COMPARING AGAINST]
Write 120-160 words. Convey quality through specificity, not adjectives. Mention the material origin, the process, or the person behind it. Make the reader feel the price is justified before they see it. No words like "luxurious," "exquisite," or "unparalleled."
8. Seasonal/Limited Edition Description
Write a product description for [PRODUCT NAME] — a [SEASONAL/LIMITED] release.
WHAT MAKES IT LIMITED: [QUANTITY, TIMEFRAME, OR COLLABORATION]
REGULAR VERSION COMPARISON: [WHAT'S DIFFERENT FROM THE STANDARD PRODUCT]
URGENCY FACTOR: [WHEN DOES IT SELL OUT OR EXPIRE]
AUDIENCE: [WHO WANTS THIS]
Write 100-140 words. Create urgency through facts, not pressure. State the quantity or deadline. Highlight what's unique about this version. End with a CTA that acknowledges scarcity without being manipulative.
Ad Copy Prompts
Ad copy has one job: stop the scroll and earn the click. These prompts produce copy for Meta, Google, TikTok, and more.
9. Meta/Facebook Ad (Primary Text + Headlines)
Write a Facebook/Instagram ad for [PRODUCT NAME].
PRODUCT: [WHAT IT IS]
PRICE: [PRICE POINT]
TARGET AUDIENCE: [DEMOGRAPHICS + INTERESTS]
OFFER: [DISCOUNT, FREE SHIPPING, BUNDLE, ETC.]
LANDING PAGE: [WHERE THE AD SENDS THEM]
Provide:
- Primary text: 3 versions (short: 40 words, medium: 80 words, long: 125 words)
- Headline: 5 options under 40 characters each
- Description: 3 options under 30 characters each
- CTA button recommendation: [Shop Now / Learn More / Get Offer]
Every version should lead with a benefit or pain point, not the product name.
10. Google Ads (Responsive Search Ad)
Write a Google responsive search ad for [PRODUCT/SERVICE].
PRIMARY KEYWORD: [MAIN SEARCH TERM]
LANDING PAGE CONTENT: [BRIEF SUMMARY OF WHAT'S ON THE PAGE]
UNIQUE SELLING PROPOSITIONS: [LIST 3-4 DIFFERENTIATORS]
OFFER: [IF ANY]
Provide:
- 15 headlines (max 30 characters each) — mix benefits, features, CTAs, and social proof
- 4 descriptions (max 90 characters each)
- Pin recommendations for headlines in positions 1-3
Headlines should be diverse enough that any combination reads well. No repeated words across headlines.
11. TikTok/Short-Form Video Ad Script
Write a TikTok ad script for [PRODUCT NAME] in [15 / 30 / 60] seconds.
PRODUCT: [WHAT IT IS + KEY BENEFIT]
HOOK STYLE: [PROBLEM / SHOCK STAT / QUESTION / DEMONSTRATION]
TARGET VIEWER: [AGE, INTEREST, PLATFORM BEHAVIOR]
CTA: [WHAT SHOULD THEY DO]
Structure:
- Hook (first 3 seconds): Stop the scroll. One line.
- Problem/setup (next 5 seconds): Why they should care
- Solution (next 10-15 seconds): Show the product in action
- Proof (5 seconds): Result, testimonial, or stat
- CTA (3 seconds): Clear next step
Write the voiceover script AND on-screen text separately. Keep language casual. No corporate speak.
12. Retargeting Ad Copy
Write retargeting ad copy for people who viewed [PRODUCT NAME] but didn't buy.
PRODUCT: [WHAT IT IS]
PRICE: [PRICE POINT]
COMMON OBJECTION: [WHY PEOPLE HESITATE — PRICE, TRUST, NEED]
INCENTIVE: [DISCOUNT / FREE SHIPPING / GUARANTEE]
Write 3 ad variations:
1. Reminder approach: gentle nudge, no pressure
2. Social proof approach: lead with reviews/stats
3. Incentive approach: lead with the offer
Each variation: primary text (under 80 words) + headline (under 40 characters)
13. Comparison/Competitor Ad
Write an ad positioning [YOUR PRODUCT] against competitors without naming them directly.
YOUR PRODUCT: [NAME + KEY SPECS]
COMPETITOR WEAKNESS: [WHAT COMPETING PRODUCTS GET WRONG]
YOUR ADVANTAGE: [WHAT YOU DO BETTER — BE SPECIFIC]
AUDIENCE: [WHO'S CURRENTLY USING COMPETITORS]
Write a "switched from" style ad:
- Primary text (80-100 words): customer-voice perspective on why they switched
- Headline: 3 options
- Make it feel like a genuine recommendation, not an attack ad
14. Email-Exclusive Promotion Ad
Write an ad promoting an email-exclusive offer for [PRODUCT/BRAND].
OFFER: [WHAT SUBSCRIBERS GET]
SIGNUP INCENTIVE: [IMMEDIATE BENEFIT OF SUBSCRIBING]
AUDIENCE: [WHO YOU'RE TARGETING]
BRAND VOICE: [TONE]
Write:
- Ad primary text (60-80 words) that sells the list, not the product
- 3 headline options focused on the exclusive benefit
- Email subject line for the welcome email they'll receive after signup
Email Campaign Prompts
E-commerce email is where repeat revenue lives. These prompts cover the campaigns every store needs.
15. Post-Purchase Follow-Up Sequence
Write a 3-email post-purchase sequence for [STORE NAME].
PRODUCT PURCHASED: [CATEGORY]
AVERAGE ORDER VALUE: [RANGE]
GOAL: [REVIEW, REPEAT PURCHASE, REFERRAL]
Email 1 (Day 3): Shipping/delivery check-in + usage tips
Email 2 (Day 10): Request a review + make it easy
Email 3 (Day 21): Cross-sell related product
Each email: subject line + preview text + body under 150 words + CTA
Tone: helpful, not pushy. They already bought — treat them well.
16. Flash Sale Announcement
Write a flash sale email for [STORE NAME].
SALE DETAILS: [PERCENTAGE OFF, SPECIFIC PRODUCTS, DURATION]
START/END: [EXACT TIMES]
AUDIENCE SEGMENT: [ALL SUBSCRIBERS / VIP / LAPSED]
PREVIOUS SALE PERFORMANCE: [IF AVAILABLE]
Write:
- Subject line: 5 options (urgency, curiosity, direct offer, emoji, question)
- Preview text for the best subject line
- Email body: under 120 words
- Must include: exact discount, exact end time, single CTA button text
No "Don't miss out!" — find a fresher way to convey urgency.
17. Seasonal Campaign Email
Write a [SEASON/HOLIDAY] email campaign for [STORE NAME].
HOLIDAY: [SPECIFIC OCCASION]
FEATURED PRODUCTS: [LIST 3-5 WITH PRICES]
OFFER: [DISCOUNT / BUNDLE / FREE GIFT]
SHIPPING DEADLINE: [LAST ORDER DATE FOR GUARANTEED DELIVERY]
Write:
- Subject line: 3 variations
- Hero section: headline + subheadline + CTA
- Product spotlight section: 40-word description per featured product
- Urgency section: shipping deadline callout
- Total email body: 200-250 words
18. Win-Back Campaign
Write a win-back email for [STORE NAME] customers who haven't purchased in 90+ days.
CUSTOMER'S LAST PURCHASE: [CATEGORY]
WHAT'S NEW SINCE THEN: [NEW PRODUCTS, FEATURES, OR CHANGES]
RE-ENGAGEMENT OFFER: [DISCOUNT / FREE SHIPPING / GIFT WITH PURCHASE]
Structure:
- Acknowledge they've been away (without guilt)
- Show what's changed or what's new
- Present the offer as a "welcome back" gesture
- Single clear CTA
Subject line: 3 options (none should say "We miss you")
Body: under 130 words
19. VIP/Loyalty Email
Write a VIP-exclusive email for [STORE NAME]'s top customers.
VIP CRITERIA: [TOP 10% BY SPEND / REPEAT BUYERS / ETC.]
EXCLUSIVE BENEFIT: [EARLY ACCESS / EXTRA DISCOUNT / FREE GIFT]
BRAND VOICE: [TONE]
The email should make them feel genuinely valued, not marketed to. Reference their loyalty specifically. Don't say "valued customer" — show it through the offer.
Subject line: 3 options that feel exclusive, not promotional
Body: 100-150 words
Include a personal-feeling sign-off from the founder or team
20. Browse Abandonment Email
Write a browse abandonment email for someone who viewed [PRODUCT CATEGORY] but didn't add to cart.
STORE: [STORE NAME]
PRODUCTS VIEWED: [CATEGORY, NOT SPECIFIC ITEMS]
HELPFUL ANGLE: [COMPARISON GUIDE / BESTSELLERS / CUSTOMER FAVORITES]
This is softer than cart abandonment. They were browsing, not buying.
Write:
- Subject line: 3 options (helpful, not salesy)
- Body: 100-120 words
- Include a "popular in [CATEGORY]" section with 3 product recommendation slots
- CTA: "Continue Browsing" or similar low-pressure language
Customer Reviews & Social Proof Prompts
Social proof sells harder than any ad. These prompts help you generate, respond to, and leverage reviews.
21. Review Request Template
Write a review request email sent 14 days after delivery for [STORE NAME].
PRODUCT PURCHASED: [CATEGORY]
REVIEW PLATFORM: [YOUR SITE / AMAZON / GOOGLE / TRUSTPILOT]
INCENTIVE: [DISCOUNT ON NEXT ORDER / LOYALTY POINTS / NONE]
The email should:
- Ask for honest feedback (not just positive reviews)
- Make leaving a review dead simple (emphasize it takes under 2 minutes)
- Include the incentive naturally, not as a bribe
- Provide a direct link/button to the review form
Subject line: 3 options
Body: under 100 words
22. Turning Reviews Into Ad Copy
I have these customer reviews for [PRODUCT NAME]:
REVIEW 1: "[PASTE REVIEW]"
REVIEW 2: "[PASTE REVIEW]"
REVIEW 3: "[PASTE REVIEW]"
Turn these into:
1. A testimonial-style Facebook ad (80-100 words) that weaves the best quotes naturally
2. A "customers say" product page section (3 formatted quote cards with attribution)
3. A social media post featuring the strongest single review
Keep the customer's voice authentic. Don't polish their language into marketing-speak.
23. Responding to Negative Reviews
Write a public response to this negative review for [STORE NAME]:
REVIEW: "[PASTE THE NEGATIVE REVIEW]"
WHAT ACTUALLY HAPPENED: [YOUR SIDE OF THE STORY]
RESOLUTION OFFERED: [REFUND / REPLACEMENT / DISCOUNT]
BRAND VOICE: [PROFESSIONAL / FRIENDLY / EMPATHETIC]
The response should:
- Acknowledge their frustration without being defensive
- Take responsibility where appropriate
- Offer a specific resolution
- Move the conversation to private (email/DM)
- Keep it under 100 words
- Show other customers that you handle problems well
24. Social Proof Product Page Section
Write social proof sections for [PRODUCT NAME]'s product page.
TOTAL REVIEWS: [NUMBER]
AVERAGE RATING: [STARS]
KEY STATS: [E.G., "94% would recommend" / "1,200 5-star reviews"]
PRESS MENTIONS: [IF ANY]
NOTABLE CUSTOMERS: [IF ANY]
Create:
1. A trust bar (one line with 3-4 trust signals, e.g., "★ 4.8 from 2,400+ reviews")
2. A "Why customers love it" section with 3 themed categories (e.g., comfort, durability, value)
3. An "As seen in" press section (if applicable)
4. A stat callout block highlighting the most impressive number
25. User-Generated Content Campaign Prompt
Write a UGC campaign brief for [PRODUCT NAME / BRAND].
GOAL: [COLLECT PHOTOS / VIDEOS / TESTIMONIALS]
PLATFORM: [INSTAGRAM / TIKTOK / EMAIL]
HASHTAG: [BRANDED HASHTAG]
INCENTIVE: [FEATURE ON PAGE / GIVEAWAY / DISCOUNT]
Create:
1. Campaign announcement post (the call-to-action for customers to participate)
2. Email to existing customers inviting participation
3. Rules/guidelines for content submission (keep it simple — 5 bullets max)
4. 3 example captions customers could use as inspiration
SEO for Product Pages
Product page SEO is often an afterthought. These prompts fix that.
26. Product Page Meta Tags
Write SEO meta tags for [PRODUCT NAME].
PRODUCT: [WHAT IT IS]
PRIMARY KEYWORD: [MAIN SEARCH TERM]
SECONDARY KEYWORDS: [3-4 RELATED TERMS]
UNIQUE SELLING POINT: [DIFFERENTIATOR]
PRICE: [PRICE POINT]
Provide:
- Title tag (under 60 characters) — include primary keyword and brand name
- Meta description (under 155 characters) — include primary keyword, a benefit, and a CTA
- 3 alternative title tags for A/B testing
- H1 recommendation for the product page
27. Product Category Page Content
Write SEO content for the [CATEGORY NAME] collection page on [STORE NAME].
CATEGORY: [E.G., "Women's Running Shoes"]
NUMBER OF PRODUCTS: [HOW MANY IN THIS CATEGORY]
PRIMARY KEYWORD: [MAIN CATEGORY KEYWORD]
BUYER INTENT: [WHAT PEOPLE SEARCHING THIS KEYWORD WANT]
POPULAR FILTERS: [SIZE, COLOR, PRICE RANGE, ETC.]
Write:
- Above-the-fold intro paragraph (60-80 words) — informative, not salesy
- Buying guide section (150-200 words) with H2/H3 structure
- FAQ section with 4 questions buyers actually ask
- Naturally include primary keyword 3-4 times without forcing it
28. Product Schema/Structured Data
Generate JSON-LD structured data for [PRODUCT NAME].
PRODUCT: [NAME]
BRAND: [BRAND NAME]
PRICE: [PRICE + CURRENCY]
AVAILABILITY: [IN STOCK / OUT OF STOCK / PREORDER]
RATING: [AVERAGE STARS] from [NUMBER] reviews
SKU: [SKU NUMBER]
DESCRIPTION: [ONE-SENTENCE DESCRIPTION]
IMAGES: [NUMBER OF PRODUCT IMAGES]
CATEGORY: [PRODUCT CATEGORY]
Generate valid Product schema markup following Google's latest guidelines. Include offers, aggregateRating, and brand properties. Output as a ready-to-paste <script> block.
29. Product FAQ Section
Write an FAQ section for [PRODUCT NAME]'s product page.
PRODUCT: [WHAT IT IS + KEY FEATURES]
COMMON QUESTIONS FROM SUPPORT: [LIST 3-4 REAL QUESTIONS CUSTOMERS ASK]
COMPETITOR COMPARISONS PEOPLE MAKE: [WHAT PRODUCTS DO THEY COMPARE]
OBJECTIONS: [COMMON REASONS PEOPLE DON'T BUY]
Write 6 Q&A pairs:
- 2 addressing common pre-purchase questions
- 2 addressing objections (turn them into reassurances)
- 1 addressing shipping/returns
- 1 comparing against alternatives (without naming competitors)
Keep answers under 60 words each. Format for FAQ schema compatibility.
30. Long-Tail Keyword Product Content
Write supplementary content for [PRODUCT NAME] targeting these long-tail keywords:
KEYWORDS:
1. [LONG-TAIL KEYWORD 1]
2. [LONG-TAIL KEYWORD 2]
3. [LONG-TAIL KEYWORD 3]
For each keyword, write:
- A 100-word content section with an H2 heading that naturally includes the keyword
- One internal link opportunity to another product or category page
- A relevant question that could appear in "People Also Ask"
This content will be added below the main product description. Make each section useful to the reader, not just SEO filler.
Pricing & Competitor Analysis Prompts
31. Competitor Pricing Analysis Framework
Create a competitor pricing analysis framework for [YOUR PRODUCT].
YOUR PRODUCT: [NAME + PRICE]
COMPETITORS:
- [COMPETITOR 1]: [PRICE + KEY FEATURES]
- [COMPETITOR 2]: [PRICE + KEY FEATURES]
- [COMPETITOR 3]: [PRICE + KEY FEATURES]
Analyze:
1. Price positioning map (where you sit: budget / value / premium)
2. Feature-per-dollar comparison for the top 5 features
3. Pricing strategy recommendation with justification
4. 3 ways to communicate your price advantage (whether you're cheaper or more expensive)
32. Dynamic Pricing Email Alerts
Write email copy for price-related automated triggers for [STORE NAME].
Write 3 separate emails:
1. PRICE DROP ALERT: Product they viewed is now [X]% off
2. BACK IN STOCK: Previously sold-out item at [PRICE]
3. PRICE INCREASE WARNING: Item in their cart is about to go up
Each email: subject line + body under 80 words + single CTA
Tone: helpful and informative, not manipulative
Include the exact price and savings amount in each
33. Bundle Pricing Description
Write product listing copy for a bundle offer on [STORE NAME].
BUNDLE INCLUDES:
- [PRODUCT 1]: normally [PRICE 1]
- [PRODUCT 2]: normally [PRICE 2]
- [PRODUCT 3]: normally [PRICE 3]
BUNDLE PRICE: [TOTAL BUNDLE PRICE]
SAVINGS: [TOTAL SAVED]
Write:
- Bundle title (under 10 words)
- Bundle description (80-100 words) explaining why these products go together
- "What's included" section with one-line value prop per item
- Savings callout that makes the math obvious
34. Subscription/Recurring Pricing Page Copy
Write pricing page copy for [PRODUCT NAME]'s subscription model.
PLANS:
- [PLAN 1]: [PRICE/FREQUENCY] — [WHAT'S INCLUDED]
- [PLAN 2]: [PRICE/FREQUENCY] — [WHAT'S INCLUDED]
- [PLAN 3]: [PRICE/FREQUENCY] — [WHAT'S INCLUDED]
MOST POPULAR: [WHICH PLAN]
ANNUAL DISCOUNT: [PERCENTAGE]
FREE TRIAL: [YES/NO — HOW LONG]
Write:
- Section headline + subheadline
- One-sentence value prop for each plan
- Feature comparison table content
- FAQ addressing "Can I cancel?" and "Which plan is right for me?"
35. Discount Communication Strategy
Write copy for a [PERCENTAGE]% off sale on [STORE NAME].
SALE SCOPE: [SITEWIDE / SPECIFIC CATEGORY / SPECIFIC PRODUCTS]
DURATION: [START DATE — END DATE]
DISCOUNT CODE: [CODE] (or automatic at checkout)
EXCLUSIONS: [ANYTHING NOT INCLUDED]
Write copy for all channels:
1. Homepage banner (under 15 words)
2. Email announcement (subject + 100-word body)
3. Social media post (under 80 words)
4. Product page badge text (under 5 words)
5. Checkout reminder (under 20 words)
Keep messaging consistent but adapted to each format.
Customer Service Response Prompts
36. Shipping Inquiry Response
Write a customer service response template for shipping inquiries at [STORE NAME].
SHIPPING OPTIONS: [LIST OPTIONS + TIMEFRAMES + COSTS]
TRACKING: [HOW CUSTOMERS TRACK ORDERS]
INTERNATIONAL: [YES/NO — WHICH COUNTRIES]
Write templates for:
1. "Where is my order?" (order is in transit)
2. "Where is my order?" (order is delayed)
3. "Do you ship to [COUNTRY]?"
4. "Can I change my shipping address?"
Each response: under 80 words, empathetic but efficient. Include a specific next step in every response.
37. Return/Refund Response Templates
Write customer service templates for return and refund requests at [STORE NAME].
RETURN POLICY: [TIMEFRAME + CONDITIONS]
REFUND METHOD: [ORIGINAL PAYMENT / STORE CREDIT / CHOICE]
RETURN SHIPPING: [FREE / CUSTOMER PAYS / LABEL PROVIDED]
Write templates for:
1. Standard return request (within policy)
2. Late return request (outside policy — offer goodwill)
3. Defective product (immediate resolution)
4. Refund status inquiry
Each: under 80 words. Be empathetic but clear. Include exact next steps. Never make the customer feel like a problem.
38. Product Question Responses
Write response templates for common pre-purchase questions at [STORE NAME].
PRODUCT CATEGORY: [WHAT YOU SELL]
Write templates for:
1. "Is this product compatible with [X]?"
2. "What's the difference between [PRODUCT A] and [PRODUCT B]?"
3. "When will [PRODUCT] be back in stock?"
4. "Can I get a sample/try before I buy?"
5. "Do you offer [CUSTOMIZATION/PERSONALIZATION]?"
Each: under 60 words. Helpful and knowledgeable. If you don't offer something, suggest an alternative rather than just saying no.
39. Complaint Escalation Response
Write a response for an escalated customer complaint at [STORE NAME].
SCENARIO: [DESCRIBE THE COMPLAINT]
PREVIOUS INTERACTIONS: [WHAT'S ALREADY BEEN TRIED]
RESOLUTION AUTHORITY: [WHAT CAN YOU OFFER — FULL REFUND, REPLACEMENT, DISCOUNT]
The response should:
- Acknowledge the full history (they shouldn't have to repeat themselves)
- Take ownership without blaming other team members
- Offer a specific, generous resolution
- Include a direct contact for follow-up
- Under 120 words
40. Proactive Outreach Template
Write proactive customer outreach templates for [STORE NAME].
Write templates for:
1. DELIVERY DELAY NOTIFICATION: Order #[X] is delayed by [TIMEFRAME]
2. PRODUCT RECALL/ISSUE: [PRODUCT] has [ISSUE], here's what we're doing
3. BILLING ERROR: We overcharged you by [AMOUNT], here's the fix
4. LOYALTY MILESTONE: Customer has placed their [X]th order
Each template: under 100 words. Lead with honesty for problems, lead with gratitude for milestones. Customers respect brands that communicate proactively.
Tips: AI for E-Commerce Product Photography Prompts
Beyond copy, AI image generators are transforming product photography. Here's how to prompt them effectively.
Describe the product precisely — material, color, size, and finish matter for accurate renders
Specify the setting — "white background, studio lighting" for listings; "lifestyle, kitchen counter, morning light" for social
Reference a photography style — "flat lay," "hero shot," "45-degree angle" gets more consistent results
Include lighting direction — "soft diffused light from left" or "backlit with rim lighting"
State the mood — "minimal and clean" vs "warm and inviting" changes everything
Example image prompt for product photography:
Professional product photograph of [PRODUCT] on a [SURFACE/BACKGROUND].
Shot from [ANGLE]. [LIGHTING STYLE] lighting.
Style: [MINIMAL / LIFESTYLE / EDITORIAL].
The product should be the clear focal point.
No text overlays. No watermarks. Photorealistic quality.
Aspect ratio: [1:1 for social / 4:3 for web / 16:9 for banner]
Make These Prompts Work Harder
Every prompt above follows the same pattern: role, context, specifics, constraints, format. That's not an accident — it's what separates output you can use from output you throw away.
If you want to customize these further or build your own from scratch, the AI prompt generator handles the structure for you. The ad copy generator and e-commerce prompt collection are also worth bookmarking.
The prompts are the starting point. Your product knowledge, brand voice, and customer understanding are what make the output actually good. AI writes faster. You write smarter.