Reputation Risk Scan
Reputation risk scan on X with severity and suggested posture for each live issue.
PR and communications teams doing weekly risk monitoring and prioritizing which fires to fight.
Prompt
Scan X for any recent or building reputation risks around [BRAND / PERSON / COMPANY] in the last 30 days. For each risk: 1. What is the potential narrative 2. How many people are currently engaging with it (small / meaningful / viral) 3. The single post or thread most likely to become the reference point 4. Whether it is trending upward, flat, or fading 5. Severity: ignore / monitor / respond / crisis mode 6. Suggested posture: silence, private outreach, public acknowledgment, or full correction Flag anything that could cross from "niche complaint" to "mainstream story" in the next week.
Parameters
💡Pro Tips
- •Severity buckets (ignore / monitor / respond / crisis) map directly to comms playbooks
- •The niche-to-mainstream forecast is the question worth answering
- •Suggested posture recommendations turn monitoring into action
Tags
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