50 AI Prompts for Product Launches: Plans, Press, and Campaigns (2026)

You are a senior product marketing manager creating a GTM launch plan.

Product: [NAME AND BRIEF DESCRIPTION]
Target market: [PRIMARY AND SECONDARY AUDIENCES]
Launch date: [DATE]
Budget: $[AMOUNT]
Team size: [X PEOPLE, ROLES]
Distribution channels: [LIST]
Competitive landscape: [TOP 2-3 COMPETITORS]

Create a comprehensive GTM plan including:

Phase 1 — Pre-Launch (T-60 to T-14 days):
- Positioning and messaging framework
- Content creation schedule
- Beta/early access program structure
- Press and influencer outreach timeline
- Internal team preparation

Phase 2 — Launch Week (T-7 to T+7):
- Day-by-day activity calendar
- Channel-specific tactics
- Real-time monitoring plan
- Rapid response procedures

Phase 3 — Post-Launch (T+7 to T+90):
- Optimization schedule
- Feedback collection plan
- Content repurposing strategy
- Success metrics and reporting cadence

Include specific deadlines and owners for each item.

Develop a positioning framework for [PRODUCT NAME].

Product details:
- Category: [MARKET CATEGORY]
- Key features: [LIST TOP 5]
- Price point: $[AMOUNT] per [UNIT/MONTH/YEAR]
- Target buyer: [TITLE, COMPANY SIZE, INDUSTRY]
- Primary pain point solved: [DESCRIBE]
- Unique mechanism: [HOW IT WORKS DIFFERENTLY]

Competitors:
- [COMPETITOR 1]: Positioned as [THEIR POSITIONING]
- [COMPETITOR 2]: Positioned as [THEIR POSITIONING]
- [COMPETITOR 3]: Positioned as [THEIR POSITIONING]

Create:
1. Positioning statement (For [target] who [need], [product] is the [category] that [key benefit] unlike [competitors] because [differentiator])
2. Three alternative positioning angles (ranked by differentiation strength)
3. Messaging hierarchy: Primary → Secondary → Tertiary messages
4. Proof points for each message
5. Objection-response map (top 5 objections with counters)
6. One-liner for each audience segment
7. Elevator pitch (30 seconds, 60 seconds, 2 minutes)

Help me determine the right launch tier for this product update.

Product: [NAME]
Update description: [WHAT'S CHANGING]
Revenue impact estimate: [LOW/MEDIUM/HIGH]
Customer impact: [HOW MANY USERS AFFECTED]
Competitive significance: [PARITY/DIFFERENTIATION/DISRUPTION]
Press worthiness: [LOW/MEDIUM/HIGH]

Classify this launch and recommend the appropriate tier:

Tier 1 — Major Launch (new product, new category, major pivot):
- Full press campaign, event, executive keynote
- 8-12 weeks of preparation

Tier 2 — Feature Launch (significant new capability):
- Blog post, email blast, social campaign
- 4-6 weeks of preparation

Tier 3 — Update Launch (improvement, iteration):
- In-app notification, changelog, targeted email
- 1-2 weeks of preparation

For the recommended tier, provide:
- Specific activities to include
- Activities to skip (not worth the investment)
- Resource allocation recommendation
- Timeline with milestones

Segment the target audience for [PRODUCT NAME]'s launch.

Product: [DESCRIPTION]
Total addressable market: [SIZE/DESCRIPTION]
Current customers (if any): [PROFILE]
Price point: $[AMOUNT]
Distribution: [DIRECT/RESELLER/MARKETPLACE/HYBRID]

Create detailed audience segments:

For each segment (3-5 segments), provide:
1. Segment name and description
2. Demographics / firmographics
3. Primary pain point this product solves for them
4. Where they discover new products
5. Decision-making process and timeline
6. Key objections specific to this segment
7. Messaging angle that resonates most
8. Estimated segment size and revenue potential
9. Priority ranking (launch first, second, third)
10. Channel strategy for reaching this segment

Allocate a $[TOTAL] launch budget for [PRODUCT NAME].

Launch tier: [1/2/3 — from prompt 3]
Launch date: [DATE]
Primary channel: [WHAT DRIVES MOST REVENUE NOW]
Team capabilities: [IN-HOUSE vs. AGENCY NEEDS]
Geographic focus: [MARKETS]

Propose budget allocation across:
1. Content creation (blog, video, landing pages)
2. Paid advertising (search, social, display)
3. PR and media outreach
4. Influencer/creator partnerships
5. Events or webinars
6. Email marketing and automation
7. Sales enablement materials
8. Analytics and tracking tools
9. Contingency reserve

For each category:
- Dollar amount and percentage of total
- Expected ROI based on industry benchmarks
- Key deliverables funded
- Risk if this category is cut

Include a "lean" version at 50% of total budget.

Write a press release announcing the launch of [PRODUCT NAME].

Company: [COMPANY NAME, LOCATION]
Product: [NAME AND ONE-SENTENCE DESCRIPTION]
Launch date: [DATE]
Availability: [WHERE TO BUY/SIGN UP]
Price: $[AMOUNT]
Key features (top 3):
1. [FEATURE — BENEFIT]
2. [FEATURE — BENEFIT]
3. [FEATURE — BENEFIT]
Target audience: [WHO IT'S FOR]
Executive quote from: [NAME, TITLE]
Customer quote from: [NAME, TITLE, COMPANY] (if available)
Press contact: [NAME, EMAIL, PHONE]

Write a press release following AP style:
1. Headline: Newsworthy, specific, under 80 characters
2. Subheadline: Expands on the headline
3. Dateline: [CITY, STATE — DATE]
4. Lead paragraph: Who, what, when, where, why in 2 sentences
5. Problem/opportunity paragraph
6. Product description with key differentiators
7. Executive quote (2-3 sentences, quotable)
8. Customer or market validation
9. Availability and pricing details
10. Boilerplate company description
11. Media contact information

Keep to one page (400-500 words). No marketing jargon.

Write a personalized media pitch for [JOURNALIST/OUTLET].

Target journalist: [NAME]
Publication: [OUTLET]
Their beat: [WHAT THEY COVER]
Recent article they wrote: [TITLE/TOPIC]
Product: [BRIEF DESCRIPTION]
News angle: [WHY THIS IS NEWSWORTHY NOW]
Exclusive offer: [EARLY ACCESS/INTERVIEW/DATA]

Write a pitch email that:
1. Opens with a connection to their recent coverage
2. States the news in one sentence
3. Explains why their audience cares (not why you care)
4. Offers something exclusive or valuable
5. Provides key data points or stats
6. Includes a clear ask (review, interview, feature)
7. Keeps total length under 200 words
8. Ends with "no worries if not" energy — not desperation

Tone: Respectful, concise, no hype. Journalists hate being pitched.

Create an analyst briefing document for [PRODUCT NAME].

Briefing audience: [GARTNER/FORRESTER/INDEPENDENT ANALYST]
Your company: [NAME, SIZE, MARKET POSITION]
Product: [DETAILED DESCRIPTION]
Market category: [AS DEFINED BY ANALYSTS]
Competitive position: [LEADER/CHALLENGER/NICHE/EMERGING]

Structure the briefing document:
1. Company overview (1 paragraph)
2. Market context and trends (why now)
3. Product overview with architecture diagram description
4. Key differentiators (3-5 with evidence)
5. Customer traction (logos, case studies, metrics)
6. Competitive positioning (honest assessment)
7. Roadmap highlights (next 12 months)
8. Business model and growth metrics
9. Questions to anticipate and talking points
10. Materials to leave behind (demo, data sheet)

Keep to 3-4 pages. Analysts value substance over marketing.

Create a case study from this customer success story.

Customer: [COMPANY NAME]
Industry: [INDUSTRY]
Company size: [EMPLOYEES/REVENUE]
Product used: [YOUR PRODUCT]
Implementation timeline: [DURATION]
Key results:
- [METRIC 1: BEFORE → AFTER]
- [METRIC 2: BEFORE → AFTER]
- [METRIC 3: BEFORE → AFTER]
Customer contact quote: [DIRECT QUOTE OR CONTEXT FOR AI TO DRAFT]

Structure the case study:
1. Title: Result-focused headline with specific metric
2. Snapshot: Company, industry, results (quick-scan box)
3. Challenge: What problem they faced (3-4 sentences)
4. Solution: Why they chose your product (3-4 sentences)
5. Implementation: How they rolled it out (brief)
6. Results: Specific metrics with before/after
7. Customer quote (a pull quote for the middle)
8. What's next: Future plans with your product
9. CTA: How readers can get similar results

Length: 800-1,200 words. Lead with results, not the company description.

Create a media kit for the launch of [PRODUCT NAME].

Include:
1. One-page fact sheet:
   - Product name and tagline
   - What it does (50 words max)
   - Key features (bullet points)
   - Pricing and availability
   - Target audience
   - Company overview (50 words)
   
2. Executive biography:
   - [EXECUTIVE NAME, TITLE]
   - Background: [KEY CAREER POINTS]
   - [200 words, third person]
   
3. Q&A document (10 anticipated questions from journalists)
   - Focus on: What's different, why now, pricing rationale,
     competitive response, future roadmap
     
4. Key statistics and data points:
   - Market size numbers
   - Customer/usage statistics
   - Benchmark results
   
5. Image and asset descriptions:
   - Product screenshots descriptions
   - Executive headshot specifications
   - Logo usage guidelines summary

Write a 3-email pre-launch teaser sequence for [PRODUCT NAME].

Product: [BRIEF DESCRIPTION]
Launch date: [DATE]
Target audience: [WHO]
Early access incentive: [DISCOUNT/FEATURE/PRIORITY]
Brand voice: [DESCRIBE]

Email 1 — "Something's coming" (T-14 days):
- Subject line options (3, under 50 chars each)
- Preview text (under 90 chars)
- Body: Hint at the problem you're solving, no product reveal
- CTA: Join the waitlist
- Length: 100-150 words

Email 2 — "Sneak peek" (T-7 days):
- Subject line options (3)
- Preview text
- Body: Reveal one key feature or benefit with a teaser image
- Social proof element
- CTA: Get early access
- Length: 150-200 words

Email 3 — "Tomorrow's the day" (T-1 day):
- Subject line options (3)
- Preview text
- Body: Final details, what to expect, early access instructions
- Urgency element
- CTA: Be first in line
- Length: 100-150 words

Write the launch day announcement email for [PRODUCT NAME].

Product: [NAME AND DESCRIPTION]
Key value proposition: [ONE SENTENCE]
Top 3 features:
1. [FEATURE → BENEFIT]
2. [FEATURE → BENEFIT]
3. [FEATURE → BENEFIT]
Price: $[AMOUNT]
Launch offer: [DISCOUNT/BONUS/LIMITED TIME]
CTA URL: [LINK]
Brand voice: [DESCRIBE]

Write a launch email that:
1. Subject line: 5 options (mix curiosity, benefit, and urgency)
2. Preview text: 3 options
3. Opening: One sentence that makes them care
4. Hero section: What it is and why it matters (3 sentences)
5. Feature spotlight: One paragraph per feature with benefit
6. Social proof: Testimonial or early user quote
7. Launch offer with deadline
8. Primary CTA (repeated twice)
9. PS line with a secondary hook

Total length: 250-350 words. Scannable with bold key points.

Write a 5-email post-launch nurture sequence for people who showed interest but didn't purchase.

Product: [NAME]
Price: $[AMOUNT]
Common objections:
1. [OBJECTION 1]
2. [OBJECTION 2]
3. [OBJECTION 3]

Email 1 (Day 1 after launch): Address #1 objection
- Subject line, body (150 words), case study or proof point

Email 2 (Day 3): Feature deep dive on most compelling benefit
- Subject line, body (150 words), use case example

Email 3 (Day 5): Social proof heavy
- Subject line, body (150 words), 2-3 testimonials or metrics

Email 4 (Day 7): Address #2 objection + comparison
- Subject line, body (200 words), vs. alternatives table

Email 5 (Day 10): Final offer with deadline
- Subject line, body (150 words), urgency + guarantee

Each email needs: subject line, preview text, body, CTA.
Track the emotional arc: curiosity → trust → FOMO → urgency.

Write an upgrade email for existing customers announcing [NEW FEATURE/TIER].

Current plan: [WHAT THEY HAVE]
New offer: [WHAT'S NEW — FEATURE OR PLAN]
Upgrade price: $[AMOUNT]
Key benefit for existing customers: [WHY THEY SHOULD CARE]
Migration effort: [EASY/MODERATE/COMPLEX]
Deadline (if any): [DATE]

Write an email that:
1. Acknowledges their loyalty (not generic — reference their usage)
2. Introduces the new capability with a specific use case
3. Shows what changes for them (before → after)
4. Addresses the price with value framing
5. Makes the upgrade path crystal clear
6. Offers a loyalty incentive if applicable
7. Includes an FAQ section (3 common questions)

Tone: Appreciative, not pushy. This is a relationship, not a transaction.
Length: 200-300 words.

Write a re-engagement email for leads who visited our launch page but went cold.

Product: [NAME]
Time since they visited: [2-4 WEEKS]
What's changed since launch: [NEW FEATURES/REVIEWS/RESULTS]
Offer: [INCENTIVE TO RE-ENGAGE]

Write an email that:
1. Acknowledges time has passed (without guilt)
2. Shares one new development since they last looked
3. Includes a fresh testimonial or result
4. Makes the CTA low-commitment ("see what's new" not "buy now")
5. Provides an easy opt-out signal

Subject line: 3 options that don't scream "we noticed you left."
Length: 100-150 words. Short and respectful.

Create a launch day social media kit for [PRODUCT NAME].

Product: [BRIEF DESCRIPTION]
Key message: [ONE SENTENCE]
Launch URL: [LINK]
Visual assets available: [PRODUCT SCREENSHOTS/VIDEO/DEMO GIF]
Brand voice: [DESCRIBE]

Write platform-specific posts:

X/Twitter (3 posts):
- Announcement tweet (280 chars, include link)
- Thread opener for a 5-tweet product walkthrough
- Engagement tweet (question to drive replies)

LinkedIn (2 posts):
- Professional announcement (150-200 words, with line breaks)
- Founder/team story angle (personal, authentic)

Instagram:
- Caption for product image post (2,200 char max)
- Caption for carousel post (features walkthrough)
- 3 Story slide scripts (15 words max per slide)

Include relevant hashtags for each platform (5-10 per post).

Create a brief for influencer/creator partnerships for [PRODUCT LAUNCH].

Product: [NAME AND DESCRIPTION]
Budget per creator: $[RANGE]
Target platforms: [LIST]
Creator audience profile: [WHO SHOULD FOLLOW THEM]
Content style: [AUTHENTIC REVIEW/TUTORIAL/UNBOXING/OTHER]
Key messages to hit: [LIST 3]
Messages to avoid: [LIST]
Disclosure requirements: [FTC GUIDELINES]

Create a creative brief including:
1. Campaign overview (2-3 sentences)
2. Key talking points (must-include messages)
3. Creative freedom boundaries (what they can customize)
4. Content deliverables and specs per platform
5. Timeline: Draft review → publish → report
6. Tracking: UTM parameters, promo codes, or affiliate links
7. Usage rights: Where you can repurpose their content
8. Payment terms and performance bonuses (if any)
9. Do's and don'ts list
10. Example of a great post for reference tone

Create a social proof campaign strategy for [PRODUCT NAME].

Available proof assets:
- Customer testimonials: [X AVAILABLE]
- Case studies: [X AVAILABLE]
- Reviews/ratings: [PLATFORM, AVERAGE RATING, COUNT]
- User metrics: [KEY USAGE STATS]
- Media mentions: [LIST]
- Awards: [LIST]

Design a 30-day social proof campaign:
Week 1: Customer stories (daily posts featuring different users)
Week 2: Data and metrics (numbers that prove value)
Week 3: Third-party validation (reviews, media, awards)
Week 4: Community and UGC (user-generated content)

For each week:
- 5 post concepts with platform assignment
- Caption template for each
- Visual asset description
- Hashtag strategy
- Engagement prompts to drive comments

Write a product demo script for [PRODUCT NAME].

Demo length: [2/5/10] minutes
Audience: [WHO'S WATCHING]
Platform: [LIVE WEBINAR/RECORDED VIDEO/SOCIAL CLIP]
Key feature to showcase: [PRIMARY FEATURE]
Problem it solves: [PAIN POINT]
Desired CTA: [WHAT VIEWERS SHOULD DO AFTER]

Structure the demo:
1. Hook (0:00-0:15): Problem statement that resonates
2. Promise (0:15-0:30): What they'll see in this demo
3. Context (0:30-1:00): Quick setup — who it's for
4. Feature walkthrough (1:00-[X:00]):
   - Show, don't tell
   - One feature at a time
   - Connect each to a real workflow benefit
   - Include "notice how..." moments
5. Result (final minute): Show the output/value delivered
6. CTA (last 15 seconds): Clear next step

Include speaker notes, on-screen text overlays, and transition cues.

Develop a hashtag strategy for the launch of [PRODUCT NAME].

Product category: [CATEGORY]
Target audience: [WHO]
Launch theme: [OVERARCHING MESSAGE]
Campaign name (if any): [NAME]

Create:
1. Branded campaign hashtag (1, unique and memorable)
2. Product hashtags (2-3, specific to your product)
3. Category hashtags (3-5, industry/category standard)
4. Trending/broader hashtags (5-10, for reach)
5. Platform-specific recommendations:
   - X/Twitter: How many and which types
   - Instagram: How many and placement
   - LinkedIn: How many and when to use
   - TikTok: How many and trending format

For each hashtag, provide:
- The hashtag
- Estimated reach/competition level
- When to use it (which posts)

Write copy for a product launch landing page for [PRODUCT NAME].

Product: [DESCRIPTION]
Target audience: [WHO]
Primary action: [SIGN UP/BUY/BOOK DEMO]
Price: $[AMOUNT] (or "free trial")
Key benefit: [ONE SENTENCE]
Competitor alternative: [WHAT THEY USE NOW]

Write these sections:

Hero section:
- Headline (under 10 words, benefit-focused)
- Subheadline (one sentence clarifying the headline)
- CTA button text (4 words max)
- Social proof line (e.g., "Trusted by 500+ teams")

Problem section:
- Headline addressing the pain point
- 3 pain points as bullet points
- Transition sentence to your solution

Solution section:
- Headline reframing the problem as solved
- 3 features with benefit descriptions (icon + heading + 1 sentence)

Social proof section:
- Testimonial layout (3 quotes)
- Metrics bar (3 key numbers)

Pricing section:
- Simple pricing display
- What's included list
- Guarantee/risk reversal statement

Final CTA:
- Headline creating urgency
- CTA button text
- Supporting text under the button

Write all body copy at an 8th-grade reading level. No jargon.

Write a feature page for [SPECIFIC FEATURE] of [PRODUCT NAME].

Feature: [NAME AND DESCRIPTION]
How it works: [TECHNICAL EXPLANATION]
User benefit: [WHAT IT MEANS FOR THEM]
Competitive advantage: [HOW COMPETITORS HANDLE THIS]
Use cases: [3 SPECIFIC SCENARIOS]

Write:
1. Page headline (benefit-first, under 10 words)
2. Opening paragraph (what this feature does, 40 words)
3. "How it works" section with 3-4 steps
4. Use case sections (one paragraph each with scenario)
5. Comparison: "Before [Product]" vs. "With [Product]"
6. Technical specs section (for evaluators)
7. FAQ (5 questions specific to this feature)
8. CTA: "Try [Feature Name]" with supporting text

Balance marketing appeal with technical credibility.

Write copy for a landing page comparing [YOUR PRODUCT] vs [COMPETITOR].

Your product: [NAME, KEY STRENGTHS]
Competitor: [NAME, THEIR POSITIONING]
Target audience: [PEOPLE CONSIDERING SWITCHING]
Honest weaknesses: [WHERE COMPETITOR IS BETTER]

Write:
1. Headline: "[Product] vs [Competitor]: [Value proposition]"
2. Opening paragraph (acknowledge both have strengths, 50 words)
3. Comparison table (8-10 features):
   - Feature name
   - Your product's value (specific, not just checkmarks)
   - Competitor's value (honest, not strawmanned)
4. "Where we win" section (3 areas with explanations)
5. "Where they win" section (1-2 honest acknowledgments)
6. "Best for" recommendation:
   - Choose [your product] if: [criteria]
   - Choose [competitor] if: [criteria]
7. Migration section: How to switch (reduce friction)
8. CTA: "Try [Product] free" with risk reversal

Tone: Confident but fair. Never trash the competitor.

Write copy for a waitlist page for [PRODUCT NAME].

Product: [WHAT IT WILL DO]
Launch timeline: [WHEN]
Early access benefit: [WHAT WAITLIST MEMBERS GET]
Social proof: [ANY EXISTING — INVESTOR, TEAM PEDIGREE, BETA USERS]
Email signup incentive: [DISCOUNT/EARLY ACCESS/FREE TIER]

Write:
1. Headline that creates curiosity without being vague
2. Subheadline explaining the core value (one sentence)
3. "What to expect" section (3-4 feature previews)
4. "Why join early" section (specific benefits)
5. Social proof element (even if small)
6. Email signup with privacy assurance
7. Countdown element copy
8. Footer with company info and contact

Keep the entire page under 300 words. Every word must earn its place.

Write copy for the pricing page of [PRODUCT NAME].

Pricing tiers:
- [TIER 1]: $[PRICE]/[PERIOD] — [KEY FEATURES]
- [TIER 2]: $[PRICE]/[PERIOD] — [KEY FEATURES]
- [TIER 3]: $[PRICE]/[PERIOD] — [KEY FEATURES]

Free trial: [YES/NO, DURATION]
Money-back guarantee: [YES/NO, DURATION]
Annual discount: [PERCENTAGE]
Enterprise option: [YES/NO]

Write:
1. Pricing section headline (value-first)
2. Tier names (memorable, not just "Basic/Pro/Enterprise")
3. Tier descriptions (one sentence each positioning who it's for)
4. Feature comparison table
5. Recommended tier callout (highlight and explain why)
6. Annual vs. monthly toggle copy
7. FAQ section (6 questions: billing, cancellation, upgrades, etc.)
8. Risk reversal statement
9. Enterprise CTA ("Need more? Let's talk")
10. Social proof near pricing (reduces price anxiety)

Create a competitive intelligence brief for [YOUR PRODUCT] vs. the market.

Your product: [NAME, CATEGORY, KEY FEATURES]
Competitors to analyze:
1. [COMPETITOR 1]
2. [COMPETITOR 2]
3. [COMPETITOR 3]

For each competitor, analyze:
1. Positioning statement (how they describe themselves)
2. Pricing model and price points
3. Key features and differentiators
4. Target audience (who they market to)
5. Recent product updates or announcements
6. Strengths from their customer reviews
7. Weaknesses from their customer reviews
8. Market share or growth indicators

Then provide:
- Your competitive advantage matrix
- Gaps in the market none of them fill
- Your recommended positioning against each
- Battle cards for sales team (one per competitor)
- Areas where you need to improve to compete

Create a sales battle card for [YOUR PRODUCT] vs. [COMPETITOR].

Your product:
- Name: [NAME]
- Price: $[AMOUNT]
- Key differentiators: [LIST 3]
- Ideal customer: [PROFILE]

Competitor:
- Name: [NAME]
- Price: $[AMOUNT]
- Their strengths: [LIST]
- Their weaknesses: [LIST]

Create a one-page battle card with:
1. Quick comparison table (5 key features)
2. "Why they choose [competitor]" — acknowledge honestly
3. "Why they should choose us" — specific proof points
4. Competitive landmines: Questions to plant that favor you
5. Objection handlers (for each competitor strength)
6. Customer win story (a customer who switched and why)
7. Trap-setting questions for discovery calls
8. "Do NOT say" list (claims that backfire)

Format for quick reference during sales calls.

Create a win/loss analysis framework for [PRODUCT NAME].

Recent deals to analyze:
Won deals: [LIST 3-5 WITH COMPETITOR FACED]
Lost deals: [LIST 3-5 WITH COMPETITOR WHO WON]

For each deal, analyze:
1. Deal size and segment
2. Competitor faced
3. Decision criteria (what mattered most to buyer)
4. Where we won/lost on each criterion
5. Buying committee composition
6. Sales cycle length comparison
7. Key objection that decided the outcome
8. Quote from buyer about their decision

Aggregate analysis:
- Win rate by competitor
- Most common reasons for wins (top 3)
- Most common reasons for losses (top 3)
- Pricing win/loss correlation
- Feature gaps causing losses
- Recommended action items to improve win rate

Create a market positioning map for [PRODUCT CATEGORY].

Products to map:
1. [YOUR PRODUCT]
2. [COMPETITOR 1]
3. [COMPETITOR 2]
4. [COMPETITOR 3]
5. [COMPETITOR 4]

Axis options (select the most meaningful pair):
- Price (low to high) vs. Functionality (basic to advanced)
- Ease of use vs. Power/flexibility
- SMB-focused vs. Enterprise-focused
- Speed to value vs. Depth of capability
- Self-serve vs. High-touch

Create:
1. Recommended axis pair and why it best differentiates
2. Position of each product on the map with justification
3. Quadrant labels (descriptive names for each quadrant)
4. White space analysis (underserved positions)
5. Your recommended positioning move
6. Narrative description of the map for presentations
7. Risks: Where competitors might move next

Help me create a new product category for [PRODUCT NAME].

Current category: [HOW THE MARKET CATEGORIZES THIS]
Problem with current category: [WHY IT DOESN'T FIT]
What makes our approach fundamentally different: [EXPLAIN]
Target buyer: [WHO]

Develop a category creation strategy:
1. New category name (3 options, evaluated for memorability and clarity)
2. Category definition (2-3 sentences, sets the rules of the category)
3. "Old category vs. new category" contrast narrative
4. Why now: Market conditions that make this category inevitable
5. Proof points: Early evidence this category is real
6. Analyst-ready positioning (how to brief Gartner/Forrester)
7. Content strategy: 5 articles that establish category authority
8. SEO strategy: Keywords to own for this new category

Analyze pricing options for [PRODUCT NAME].

Product type: [SAAS/PHYSICAL/SERVICE/MARKETPLACE]
Target market: [WHO]
Cost structure:
- Fixed costs: $[AMOUNT]/month
- Variable cost per user/unit: $[AMOUNT]
- Target gross margin: [X]%
Competitor pricing:
- [COMPETITOR 1]: $[PRICE]/[MODEL]
- [COMPETITOR 2]: $[PRICE]/[MODEL]
- [COMPETITOR 3]: $[PRICE]/[MODEL]

Analyze these pricing models:
1. Freemium (free tier + paid)
2. Flat rate (single price)
3. Per-seat/per-user
4. Usage-based
5. Tiered feature-gated

For each model, evaluate:
- Revenue projection at [X] users
- Impact on acquisition (friction to start)
- Expansion revenue potential
- Competitive positioning
- Operational complexity
- Recommended price point with reasoning

Provide a final recommendation with implementation plan.

Create a communication plan for a price increase on [PRODUCT NAME].

Current price: $[AMOUNT]
New price: $[AMOUNT]
Increase: [X]%
Effective date: [DATE]
Grandfathering: [YES FOR EXISTING/NO]
Reason: [ADDED FEATURES/COSTS/MARKET ALIGNMENT]

Create:
1. Announcement email to existing customers (200 words)
   - Lead with added value, not the increase
   - Clear date and what changes
   - Grandfathering terms (if any)
   - FAQ link

2. Internal talking points for customer-facing teams
   - Key messages (3)
   - Objection handlers (5 common pushbacks)
   - Escalation criteria
   - Retention offers (if authorized)

3. FAQ document (10 questions)
   - Why now?
   - What do I get that's new?
   - Can I keep my current price?
   - What if I want to cancel?
   - How does this compare to competitors?

4. Social media response templates (for public complaints)

5. Timeline: When each communication goes out and to whom

Design a freemium-to-paid conversion strategy for [PRODUCT NAME].

Free tier includes: [FEATURES]
Paid tier includes: [ADDITIONAL FEATURES]
Paid price: $[AMOUNT]/[PERIOD]
Current free users: [X]
Current conversion rate: [X]%
Target conversion rate: [X]%
Average time from signup to conversion: [X DAYS]

Design a conversion strategy:
1. Friction analysis: What free-tier limits drive conversion?
2. Aha moment identification: When do users first see paid value?
3. In-app prompt strategy: Where and when to show upgrade nudges
4. Email nurture sequence: 5-email drip from signup to convert
5. Usage-based triggers: What behavior indicates readiness
6. Social proof placements: Where to show premium user success
7. Trial strategy: When to offer limited paid trial
8. Win-back strategy: For users who tried paid and downgraded

Write a launch announcement blog post for [PRODUCT NAME].

Product: [DESCRIPTION]
Key features: [LIST TOP 5]
Target reader: [WHO]
Launch offer: [ANY SPECIAL DEAL]
Company backstory: [WHY YOU BUILT THIS]

Write a blog post (800-1,200 words) structured as:
1. Opening: The problem your readers face (start with empathy)
2. The insight: What you discovered about this problem
3. The solution: Introduce your product naturally
4. Feature walkthrough: Show each feature solving a real problem
5. Social proof: Early user results or testimonials
6. How to get started: Step-by-step
7. Launch offer details with deadline
8. CTA: Clear next action

Tone: Excited but not hypey. Like telling a friend about something you built.

Write a thought leadership article to support the launch of [PRODUCT NAME].

Topic: [INDUSTRY TREND THAT YOUR PRODUCT ADDRESSES]
Target publication: [OWN BLOG/GUEST POST/LINKEDIN]
Author: [NAME, TITLE, EXPERTISE]
Controversial take: [YOUR BOLD OPINION ON THIS TREND]
Supporting data: [KEY STATS]

Write an article (1,000-1,500 words) that:
1. Opens with a contrarian or surprising claim
2. Backs it up with data and industry examples
3. Presents a framework for thinking about this trend
4. Naturally positions your approach (without being salesy)
5. Gives actionable advice readers can use immediately
6. Ends with a forward-looking prediction

The product should appear once, naturally, not as the focus.
Mention max: 1 reference to your product in the entire piece.

Create an SEO content cluster strategy to support [PRODUCT NAME] launch.

Primary keyword: [KEYWORD]
Product category: [CATEGORY]
Target audience search behavior: [WHAT THEY SEARCH FOR]
Existing content: [WHAT YOU ALREADY HAVE]

Design a content cluster:
1. Pillar page concept (comprehensive guide, 3,000+ words)
2. Supporting articles (8-12 topics):
   - Topic and target keyword
   - Search intent (informational/commercial/transactional)
   - Internal link to pillar page
   - Estimated monthly search volume
3. FAQ content (10 questions from "People Also Ask")
4. Comparison content (vs. competitor pages)
5. Use case content (industry/role-specific pages)
6. Publishing schedule: Which to publish before, during, after launch
7. Internal linking map between all pieces

Write a script for a [TYPE] video about [PRODUCT NAME].

Video type: [EXPLAINER/TESTIMONIAL/DEMO/BRAND STORY]
Length: [60 SECONDS/2 MINUTES/5 MINUTES]
Platform: [YOUTUBE/SOCIAL/WEBSITE/ADS]
Audience: [WHO'S WATCHING]
Tone: [PROFESSIONAL/CASUAL/ENERGETIC/EDUCATIONAL]

Write the script with:
1. Visual directions (what's on screen)
2. Voiceover or speaker dialogue
3. On-screen text overlays
4. Music/mood notes
5. B-roll descriptions
6. CTA (visual and spoken)

Structure:
- Hook (first 3 seconds): Stop the scroll
- Problem (10-15 seconds): Create relatability
- Solution (main body): Show the product working
- Proof (10-15 seconds): Testimonial or metric
- CTA (final 5 seconds): Clear next step

Include timestamps for each section.

Facilitate a launch retrospective for [PRODUCT NAME] launch.

Launch date: [DATE]
Key metrics:
- Signups/purchases: [X] (goal was [Y])
- Website traffic: [X] (from [SOURCES])
- Email open rate: [X]% / click rate: [X]%
- Social engagement: [METRICS]
- Press coverage: [LIST]
- Customer feedback themes: [SUMMARY]

Structure the retrospective:
1. Results vs. goals (metric-by-metric comparison)
2. What went well (top 3, with evidence)
3. What didn't work (top 3, with evidence and root cause)
4. Surprises (things we didn't expect)
5. Channel performance ranking (best to worst ROI)
6. Content performance ranking (which pieces drove results)
7. Timeline assessment (what was late and impact)
8. Key learnings for next launch
9. Immediate optimizations (do this week)
10. Strategic changes (do next quarter)

Create an A/B testing plan for [PRODUCT NAME]'s launch page.

Current page performance:
- Traffic: [X] visitors/month
- Conversion rate: [X]%
- Bounce rate: [X]%
- Average time on page: [X] seconds

Top hypotheses to test:
1. [HYPOTHESIS 1: e.g., "Changing headline from feature-based to benefit-based will increase conversions"]
2. [HYPOTHESIS 2]
3. [HYPOTHESIS 3]

For each test, provide:
1. Hypothesis statement
2. Control version description
3. Variant version description
4. Primary metric to track
5. Minimum sample size for statistical significance
6. Expected test duration
7. Implementation complexity (low/medium/high)
8. Expected impact if hypothesis is correct

Prioritize tests by: (impact × confidence) / effort

Create a framework for analyzing customer feedback from [PRODUCT NAME] launch.

Feedback sources:
- [SOURCE 1: e.g., support tickets, X count]
- [SOURCE 2: e.g., social mentions, X count]
- [SOURCE 3: e.g., survey responses, X count]
- [SOURCE 4: e.g., review sites, X count]

Build an analysis framework:
1. Categorization taxonomy (feature requests, bugs, praise, confusion)
2. Sentiment scoring methodology
3. Priority scoring: (frequency × severity × revenue impact)
4. Verbatim quote collection template
5. Theme identification process
6. Competitive mention tracking
7. Feature request aggregation and ranking
8. Escalation criteria (when feedback requires immediate action)
9. Reporting template: Weekly feedback summary
10. Feedback-to-roadmap pipeline process

Create a sales one-pager for [PRODUCT NAME].

Product: [DESCRIPTION]
Target buyer: [TITLE AND COMPANY PROFILE]
Price: $[AMOUNT]
Competition: [WHO THEY'RE COMPARING TO]
Sales cycle: [TYPICAL LENGTH]

Design a one-page sell sheet with:
1. Headline: Problem-focused, not product-focused
2. 3-sentence value proposition
3. Key metrics (3 numbers that prove value)
4. Feature grid (6 features with one-line benefits)
5. Customer logo bar
6. Short testimonial quote
7. Pricing summary
8. CTA and contact information
9. QR code to demo or trial

Format for easy scanning in 30 seconds.

Create an objection handling guide for [PRODUCT NAME] sales team.

Common objections:
1. "It's too expensive"
2. "We already use [competitor]"
3. "We don't have time to implement"
4. "We need [feature you don't have]"
5. "I need to get buy-in from [stakeholder]"
6. "Can we wait until next quarter?"
7. "How do I know this will work for us?"

For each objection, provide:
1. Why they're really saying this (underlying concern)
2. Acknowledgment statement (empathy first)
3. Reframe question (shifts perspective)
4. Response with proof point
5. Follow-up question to advance the conversation
6. If they push back again: escalation response
7. Resource to share (case study, data, demo link)

Create a comprehensive FAQ document for the sales team selling [PRODUCT NAME].

Cover these categories:

Product (10 questions):
- What it does, how it works, what's different
- Integration capabilities
- Technical requirements
- Limitations (be honest)

Pricing (5 questions):
- Model explanation
- Discount policies
- Contract terms
- Comparison to competitors

Implementation (5 questions):
- Timeline
- Resources required
- Support during onboarding
- Migration from current solution

Security/Compliance (5 questions):
- Data handling
- Certifications
- Privacy compliance
- SLA details

For each answer: Keep to 2-3 sentences. Include a "go deeper" resource link.

Create demo follow-up email templates for [PRODUCT NAME].

Write templates for these scenarios:

1. Positive demo — buyer is interested:
   - Thank you + key takeaways from the demo
   - Specific features they responded to
   - Proposed next step with specific date/time
   - Relevant case study attached

2. Neutral demo — need more information:
   - Thank you + address open questions
   - Additional resources that address concerns
   - Offer a second session with technical team
   - Soft follow-up timeline

3. Demo no-show:
   - Brief, no-guilt reschedule offer
   - Include one compelling reason to reschedule
   - Self-service option (recorded demo link)

4. Post-demo trial activation:
   - Welcome to trial + setup steps
   - Quick wins to try in first 24 hours
   - Dedicated support contact
   - Checkpoint meeting scheduling

Each template: Under 150 words. Specific, not generic.

Create an internal launch readiness checklist for [PRODUCT NAME].

Team to prepare:
- Sales: [X] people
- Customer success: [X] people
- Support: [X] people
- Marketing: [X] people

Create a readiness checklist:

Sales readiness:
[ ] Positioning and messaging training completed
[ ] Demo environment setup and tested
[ ] Battle cards distributed
[ ] Pricing and packaging trained
[ ] Objection handling practiced
[ ] CRM updated with new product fields

Support readiness:
[ ] Knowledge base articles published
[ ] Troubleshooting guides created
[ ] Escalation paths defined
[ ] Ticket categorization updated
[ ] Response templates approved

Marketing readiness:
[ ] All launch assets final-approved
[ ] Email sequences scheduled
[ ] Social posts queued
[ ] Landing pages live and tested
[ ] Analytics tracking confirmed

Include: Owner, deadline, and verification method for each item.

Create a multi-market launch plan for [PRODUCT NAME].

Markets:
- [MARKET 1]: [SIZE, LANGUAGE, CULTURAL NOTES]
- [MARKET 2]: [SIZE, LANGUAGE, CULTURAL NOTES]
- [MARKET 3]: [SIZE, LANGUAGE, CULTURAL NOTES]

Launch sequence: [SIMULTANEOUS/PHASED]
Localization budget: $[AMOUNT]

For each market, address:
1. Market-specific positioning (what resonates locally)
2. Competitive landscape differences
3. Pricing adjustments (purchasing power, local competitors)
4. Channel strategy (which platforms dominate)
5. Regulatory considerations
6. Localization priorities (what to translate first)
7. Local partnerships or influencers
8. Launch timing (holidays, business cycles to avoid/leverage)

Create a master timeline showing all markets.

Create a Product Hunt launch strategy for [PRODUCT NAME].

Product: [DESCRIPTION]
Maker account: [NEW/ESTABLISHED]
Community presence: [ACTIVE/MINIMAL]
Goal: [TOP 5/TOP 3/#1 OF THE DAY]
Hunter: [SELF-HUNT/KNOWN HUNTER]

Plan:
Pre-launch (T-30 to T-1):
1. Product Hunt profile optimization
2. Community engagement strategy
3. Early supporter mobilization
4. Timing selection (best day and time)
5. Launch page asset preparation

Launch day:
1. Hour-by-hour activity plan (24 hours)
2. Comment response strategy
3. Social amplification timeline
4. Email to network (timing and messaging)
5. "First comment" strategy (set the tone)

Post-launch:
1. Follow-up with commenters
2. New user onboarding for PH traffic
3. Badge and results promotion
4. Learnings documentation

Create a co-marketing plan for launching [YOUR PRODUCT] with [PARTNER].

Partnership type: [INTEGRATION/BUNDLE/REFERRAL/CO-BRAND]
Your audience: [SIZE AND PROFILE]
Partner's audience: [SIZE AND PROFILE]
Shared audience overlap: [ESTIMATE]

Plan the co-marketing launch:
1. Joint value proposition (why together is better than alone)
2. Content to co-create:
   - Joint blog post (both publish)
   - Co-branded landing page
   - Webinar or live event
   - Case study featuring joint customer
3. Asset sharing agreement:
   - Logos and brand guidelines
   - Email list access rules
   - Social mention commitments
4. Revenue sharing or attribution model
5. Timeline aligned with both teams
6. Success metrics agreed on by both parties
7. Post-launch nurture plan for joint leads

Create a crisis communication plan for [PRODUCT NAME] launch.

Potential crisis scenarios:
1. Product bug affecting early users
2. Server downtime during launch
3. Negative press or social media backlash
4. Pricing backlash
5. Competitor counter-launch

For each scenario, provide:
1. Detection: How we'll know it's happening
2. Assessment: Severity classification (low/medium/high/critical)
3. Response time target (by severity)
4. Communication channels (who says what where)
5. Holding statement template (immediate response)
6. Detailed response template (after investigation)
7. Internal escalation chain
8. Customer communication template
9. Social media response templates
10. Post-crisis review process

Create a 90-day post-launch growth plan for [PRODUCT NAME].

Launch results:
- Signups/customers: [X]
- Revenue: $[AMOUNT]
- Top acquisition channel: [CHANNEL]
- Conversion rate: [X]%
- Top customer segment: [WHO]
- Biggest surprise: [WHAT]

Design the 90-day plan:

Days 1-30 — Optimize:
- Fix the #1 conversion bottleneck
- Double down on the top acquisition channel
- Address top 3 customer feedback themes
- A/B test the highest-impact page elements

Days 31-60 — Expand:
- Launch into segment #2
- Activate referral/word-of-mouth program
- Create 3 customer case studies
- Test 2 new acquisition channels

Days 61-90 — Scale:
- Automate the winning acquisition playbook
- Launch partnership program
- Build content engine for organic growth
- Plan the next major feature or update

Include KPIs for each 30-day phase with weekly checkpoints.