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Referral Program Design

Pro

Create viral referral programs that incentivize sharing and drive exponential growth

ReferralGrowth

About the Referral Program Design Prompt Template

This marketing template assigns the AI the role of a referral marketing specialist with expertise in viral mechanics and incentive design, so the prompt it builds is framed by genuine subject-matter expertise rather than a generic request.

What it does: Design a comprehensive referral program for your product name that incentivizes customers to share and drives sustainable growth.

You fill in 9 fields (9 required), and SurePrompts assembles a complete, structured prompt you can paste straight into ChatGPT, Claude, or Gemini.

Create professional marketing content with AI. Generate blog posts, social media content, email campaigns, and more.

How to Use This Template

  1. 1

    Fill in Product/Service Name

    e.g., SaaS platform, E-commerce store

  2. 2

    Fill in Product Type

    Enter the product type for your prompt.

  3. 3

    Fill in Average Order/Contract Value

    e.g., $50 per order, $500/month subscription

  4. 4

    Fill in Referral Program Goals

    Enter the referral program goals for your prompt.

  5. 5

    Fill in Preferred Incentive Type

    Enter the preferred incentive type for your prompt.

  6. 6

    Fill in Referral Reward Budget

    e.g., $20 per successful referral, 10% of first purchase

  7. 7

    Fill in Customer Profile

    Describe your typical customer

  8. 8

    Fill in Existing Customer Base Size

    Enter the existing customer base size for your prompt.

  9. 9

    Fill in Technical Capabilities

    Enter the technical capabilities for your prompt.

  10. 10

    Copy your prompt

    Click the copy button to copy your generated prompt, then paste it into your preferred AI tool.

Template Fields

Every field below maps to a part of the finished Referral Program Design prompt. Required fields shape the core request; optional fields add detail and control.

Product/Service NametextRequired

A required input that takes a short line of text.

Example: e.g., SaaS platform, E-commerce store

Product TypeselectRequired

A required input that takes one option from a list. Choose from 7 preset choices.

Available choices:

B2B SaaSB2C SaaSE-commerceMarketplaceMobile AppService BusinessSubscription Box
Average Order/Contract ValuetextRequired

A required input that takes a short line of text.

Example: e.g., $50 per order, $500/month subscription

Referral Program GoalsmultiselectRequired

A required input that takes one or more options from a list. Choose from 6 preset choices.

Available choices:

New Customer AcquisitionIncrease LTVReduce CACBuild CommunityGenerate ContentIncrease Brand Awareness
Preferred Incentive TypemultiselectRequired

A required input that takes one or more options from a list. Choose from 7 preset choices.

Available choices:

Cash RewardsAccount CreditsDiscountsFree ProductsPremium FeaturesExclusive AccessPoints/Tokens
Referral Reward BudgettextRequired

A required input that takes a short line of text.

Example: e.g., $20 per successful referral, 10% of first purchase

Customer ProfilemultilineRequired

A required input that takes a longer, multi-line value.

Example: Describe your typical customer

Existing Customer Base SizeselectRequired

A required input that takes one option from a list. Choose from 6 preset choices.

Available choices:

<100100-10001000-50005000-1000010000-50000>50000
Technical CapabilitiesmultiselectRequired

A required input that takes one or more options from a list. Choose from 6 preset choices.

Available choices:

Custom DevelopmentThird-party ToolsEmail AutomationIn-app MessagingAnalytics TrackingAPI Integrations
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