40 AI Prompts for SEO: Keyword Research, Content Briefs, and Technical Audits (2026)

I run a {{type of business}} targeting {{audience}}. My main product/service is {{product/service}}.

Generate 30 keyword ideas organized into these clusters:
- Informational (people researching the topic)
- Commercial (people comparing solutions)
- Transactional (people ready to buy)
- Navigational (people looking for specific brands or tools)

For each keyword, estimate:
- Search intent (informational/commercial/transactional)
- Relative competition (low/medium/high based on how many established sites would target this)
- Content type that would rank (blog post, landing page, tool page, comparison page)

Focus on keywords a {{business size — e.g., small SaaS startup}} could realistically rank for within 6 months.

My primary keyword is "{{main keyword}}." Find 20 long-tail variations that:
- Are 4+ words long
- Target specific use cases, audiences, or scenarios
- Have clear search intent (someone searching this knows what they want)
- Would work as H2 sections within a comprehensive guide OR as standalone posts

Group them by subtopic. For each group, suggest whether to target them in one comprehensive post or separate posts.

I'm in the {{industry}} space. My website is {{your domain}} and my top 3 competitors are:
1. {{competitor 1}}
2. {{competitor 2}}
3. {{competitor 3}}

Based on what you know about these sites, identify:
- Topics they all cover that I likely haven't (content gaps)
- Keywords where they rank with weak content I could outperform
- Content formats they use that I'm missing (tools, calculators, templates, glossaries)
- Keyword clusters where 2+ competitors rank but the content is outdated or thin

Prioritize opportunities where I could realistically rank within 6 months.

My target audience is {{audience}} and my niche is {{niche}}.

Generate 25 question-based keywords they'd search, organized by:
- "How to" questions (process-oriented)
- "What is" questions (definitional)
- "Why" questions (understanding-oriented)
- "Best" questions (comparison-oriented)
- "Can I / Should I" questions (decision-oriented)

For each question, note:
- Where in the buyer's journey this person is (awareness/consideration/decision)
- Whether this could be a featured snippet opportunity
- The ideal content format to answer it (paragraph, list, table, video)

Here are 50 keywords I want to target:

{{paste your keyword list}}

Cluster these into topic groups where one piece of content could target multiple keywords. For each cluster:
- Suggest a primary keyword (highest intent or volume)
- List supporting keywords to include naturally
- Recommend the content type (pillar page, blog post, FAQ, landing page)
- Estimate word count needed to cover the cluster comprehensively
- Suggest an internal linking strategy between clusters

My business is {{business type}} targeting {{audience}}.

Identify seasonal keyword opportunities across the calendar year:
- Which keywords in my niche spike during specific months?
- What events, holidays, or industry cycles drive seasonal search?
- When should I publish content to capture each seasonal peak? (How far in advance?)
- Which seasonal keywords have year-round baseline volume worth targeting permanently?

Present as a 12-month content calendar with specific keyword targets per month.

Analyze the likely search intent and SERP features for these keywords:

{{list 5-10 keywords}}

For each keyword, predict:
- The dominant intent (informational, commercial, transactional, navigational)
- What type of content currently ranks (based on your knowledge of typical SERPs for this type of query)
- Which SERP features likely appear (featured snippet, People Also Ask, video carousel, local pack, knowledge panel)
- The "format to beat" — what content format and depth would I need to outrank existing results?
- Whether this keyword is worth targeting given my site's authority level: {{describe your site's authority — new site, established blog, etc.}}

I have an existing article targeting "{{keyword}}" published on {{date}}.

Current article summary: {{brief description of what the article covers}}

Analyze:
- What new subtopics or angles have emerged since the article was published?
- Which related keywords should I add to the article?
- What sections might be outdated or no longer accurate?
- Are there new competitors ranking for this term with better content?
- Specific additions that could help capture featured snippets
- Suggest a refreshed outline that keeps the existing URL authority while modernizing the content

Create a comprehensive content brief for a blog post targeting "{{primary keyword}}."

Include:
- Primary keyword and 5-8 secondary keywords to include naturally
- Search intent analysis (what the searcher actually wants)
- Recommended title (with primary keyword, under 60 characters)
- Meta description (under 155 characters, includes keyword and a reason to click)
- Suggested URL slug
- Recommended word count (based on what's needed to compete)
- Outline with H2 and H3 headings (each heading should target a secondary keyword where natural)
- Specific questions to answer (for People Also Ask opportunities)
- Internal linking suggestions (page types to link to, not specific URLs)
- External source types to cite (studies, tools, expert quotes)
- Content angle that differentiates from existing results

Create a content brief for a comparison article: "{{Product A}} vs {{Product B}}: {{angle}}."

Target keyword: "{{keyword}}"

Include:
- Comparison criteria (features, pricing, ease of use, integrations, support, etc.)
- A comparison table specification (rows = criteria, columns = products)
- Which product wins each category and overall (based on available information)
- "Best for" recommendations (Product A is best for X, Product B is best for Y)
- FAQ section covering common decision questions
- Recommended word count and structure
- How to make this genuinely useful rather than surface-level feature listing

Design a pillar page strategy for the topic "{{broad topic}}."

Produce:
- Pillar page title and target keyword
- 8-12 cluster content pieces (each targeting a long-tail keyword)
- How the pillar page links to each cluster piece and vice versa
- Outline for the pillar page (3000-5000 words, comprehensive overview)
- Content calendar: which pieces to publish first and why
- Internal linking architecture diagram (text format)
- Expected timeline from first publish to full cluster completion

Create an SEO-optimized brief for a landing page selling {{product/service}}.

Target keyword: "{{keyword}}"

Include:
- H1 headline (keyword-optimized but also compelling to humans)
- Above-the-fold content strategy (what appears before the scroll)
- Feature/benefit section structure
- Social proof placement (testimonials, logos, stats)
- FAQ section targeting "People Also Ask" keywords
- Schema markup recommendations (Product, FAQ, Review)
- Technical SEO requirements (page speed, mobile, Core Web Vitals considerations)
- CTA strategy and placement

Create a content brief for a location-specific page targeting "{{service}} in {{location}}."

Include:
- Primary keyword and local keyword variations
- Local-specific content requirements (neighborhood mentions, landmarks, local data)
- Schema markup recommendations (LocalBusiness, Service, FAQ)
- Google Business Profile optimization tips related to this page
- NAP consistency requirements
- Local link building opportunities this content could support
- How to make this page genuinely useful (not just keyword-stuffed city name content)

I need to refresh this underperforming article:

URL: {{url}}
Current target keyword: "{{keyword}}"
Current ranking position: {{position}}
Published: {{date}}
Word count: {{current word count}}

The article currently covers: {{brief summary}}

Produce an update brief that includes:
- New keywords to incorporate based on current search landscape
- Sections to add, remove, or significantly revise
- Updated statistics or examples to replace outdated ones
- Structural changes to improve scannability and time-on-page
- Internal linking opportunities we're missing
- Updated title and meta description if the current ones are weak

Generate 5 title tag options for a page targeting "{{keyword}}."

Page type: {{blog post / landing page / product page / category page}}
Brand name: {{brand}}

Requirements for each title:
- Under 60 characters (including brand name if appended)
- Primary keyword appears within the first 40 characters
- Includes a compelling reason to click (number, benefit, year, power word)
- Doesn't use clickbait or misleading framing

Rank the 5 options by expected CTR and explain why the top choice wins.

Write 3 meta description options for this page:

Title: "{{page title}}"
Target keyword: "{{keyword}}"
Page summary: {{what the page covers in 2 sentences}}

Requirements for each:
- Under 155 characters
- Includes the primary keyword naturally
- Contains a clear value proposition or reason to click
- Uses active voice
- Ends with a call-to-action or benefit statement (not a question)

Mark the strongest option and explain the reasoning.

Generate optimized title tags and meta descriptions for these 10 pages:

{{list each page with: current URL, current title, target keyword, page type, one-line summary}}

For each page, provide:
- New title tag (under 60 chars, keyword-forward)
- New meta description (under 155 chars, click-worthy)
- Brief note if the current title/meta is fine as-is

Present as a table: URL | New Title | New Meta Description | Notes

Create Open Graph and Twitter Card meta tags for this page:

Title: "{{page title}}"
URL: {{url}}
Description: {{meta description}}
Content type: {{article / product / tool / homepage}}

Generate:
- og:title (can be different from the SEO title — optimized for social sharing)
- og:description (can be different from meta description — optimized for engagement)
- og:type
- twitter:card type recommendation
- twitter:title
- twitter:description
- Suggested image dimensions and content description for the social share image

Social titles can be longer and more conversational than SEO titles. Optimize for shares, not rankings.

Analyze this page and recommend schema markup:

Page URL: {{url}}
Page type: {{type}}
Content summary: {{2-3 sentences about what's on the page}}

Recommend:
- Which schema types to implement (Article, FAQ, HowTo, Product, Review, LocalBusiness, etc.)
- The specific properties to include for each schema type
- Priority order (which schema to implement first for the biggest SERP impact)
- Any schema types competitors likely use that I'm missing
- Common schema implementation mistakes to avoid

Generate 8 FAQ questions and answers for a page about "{{topic}}" targeting "{{keyword}}."

Requirements:
- Questions should match real "People Also Ask" style queries
- Answers should be 40-60 words (concise enough for featured snippets)
- Each answer should provide genuine value, not just redirect to the full article
- Include the target keyword naturally in at least 3 answers
- Questions should progress from basic to advanced

Format as ready-to-implement FAQ schema JSON-LD as well as the human-readable version.

Audit the site architecture for {{domain}}. I'll describe the current structure:

{{describe your current URL structure, main navigation, and content categories}}

Analyze:
- Is the URL hierarchy logical and crawl-friendly?
- Are there pages more than 3 clicks from the homepage that shouldn't be?
- Is the internal linking structure creating clear topical authority signals?
- Are there orphan pages or content silos that aren't connected?
- Does the navigation match search intent patterns?
- Specific restructuring recommendations with priority levels (critical / important / nice-to-have)

Create a page speed optimization checklist for a {{framework/platform — e.g., Next.js, WordPress, Shopify}} site.

Current issues I know about: {{list any known speed issues}}

Generate a prioritized checklist covering:
- Image optimization (formats, sizing, lazy loading)
- JavaScript optimization (splitting, deferring, tree-shaking)
- CSS optimization (critical CSS, removing unused styles)
- Server-side improvements (caching, compression, CDN)
- Third-party script management
- Core Web Vitals specific fixes (LCP, INP, CLS)

For each item: what to do, why it matters, and the expected impact (high/medium/low). Order by impact-to-effort ratio.

I'm seeing these crawl issues in Google Search Console:

{{paste or describe the issues — e.g., "Discovered – currently not indexed: 150 pages", "Crawled – not indexed: 45 pages", "Duplicate without canonical: 23 pages"}}

For each issue:
- What's likely causing it
- How to diagnose the root cause (specific steps)
- How to fix it (technical implementation)
- How to verify the fix worked
- Priority level based on impact to rankings

Also flag if any of these issues suggest a larger architectural problem I should address before fixing individual pages.

Review my robots.txt and sitemap configuration:

Robots.txt:
{{paste your robots.txt}}

Sitemap details:
- Location: {{sitemap URL}}
- Number of URLs: {{count}}
- Update frequency: {{how often it's regenerated}}
- Types of pages included: {{blog posts, products, categories, etc.}}

Analyze:
- Are there pages being blocked that shouldn't be?
- Are there pages NOT being blocked that should be (admin pages, duplicate content, thin pages)?
- Is the sitemap including pages it shouldn't? Excluding pages it should include?
- Sitemap structure recommendations (index sitemap? separate sitemaps by content type?)
- Any conflicts between robots.txt directives and sitemap inclusions?

Help me diagnose and fix Core Web Vitals issues for {{domain}}.

Current scores from PageSpeed Insights:
- LCP: {{score and element if known}}
- INP: {{score}}
- CLS: {{score and shifting elements if known}}

Tech stack: {{framework, hosting, CDN}}
Known third-party scripts: {{analytics, chat widgets, ads, etc.}}

For each failing metric:
1. Most likely causes given my tech stack
2. How to identify the specific culprit (tools and methods)
3. Step-by-step fix instructions
4. Expected improvement
5. How to prevent regression

Prioritize by which fix will have the largest impact on the overall PageSpeed score.

I'm in the {{industry}} space and want to create content that earns backlinks naturally.

My site's current authority level: {{low/medium/high — be honest}}
My content creation capacity: {{e.g., "2 posts per month with a solo writer"}}

Suggest 10 content ideas specifically designed to earn links, organized by type:
- Original research / data studies (2-3 ideas)
- Free tools or calculators (2-3 ideas)
- Definitive guides that become reference material (2-3 ideas)
- Contrarian or debate-sparking pieces (2-3 ideas)

For each idea, explain: who would link to it and why, what makes it linkable vs. just readable, and effort required to execute.

Write 3 link building outreach email templates for this scenario:

My content: {{describe your content piece and what makes it valuable}}
Target sites: {{type of sites you're reaching out to}}
The ask: {{guest post / resource inclusion / broken link replacement / expert quote}}

For each template:
- Subject line (under 50 chars, no spam triggers)
- Email body (under 150 words — nobody reads long outreach emails)
- Clear value proposition for the recipient (not just "please link to me")
- Specific personalization points I should customize per recipient

Make these sound like a human wrote them, not a link building tool. No "I came across your wonderful article" openings.

I want to find broken link building opportunities in the {{niche}} space.

Help me build a strategy:
1. What types of resources in my niche are most likely to have broken links? (Old tools, acquired companies, retired blogs, outdated PDFs)
2. Search queries I should use to find resource pages in my niche (specific search operators)
3. How to efficiently check for broken links on those pages
4. Email template for notifying webmasters about broken links while suggesting my replacement content
5. What replacement content I should create proactively for the most common broken link scenarios in my niche

My business is {{business description}} and my expertise is in {{area of expertise}}.

Create a digital PR strategy:
1. What types of news or trending topics in my industry could I comment on as an expert?
2. Which journalists or publications cover my niche? (List publication types to target)
3. 5 data-driven story angles I could pitch based on my industry knowledge
4. HARO / Connectively / Quoted response templates for common journalist queries in my space
5. How to create a "newsroom" page on my site that makes journalists want to cite me

Focus on opportunities achievable by a {{team size}} team without a PR agency.

Audit my internal linking strategy. Here's my current site structure:

Key pages I want to rank:
{{list your 5-10 most important pages with their target keywords}}

Current content inventory:
{{list your main content categories and approximate number of pages in each}}

Analyze:
- Which important pages are likely under-linked?
- What internal linking patterns should I follow? (Hub and spoke? Sequential? Contextual?)
- How to identify pages with high authority that should pass links to important pages
- A practical process for adding internal links to existing content (batch approach)
- Rules for anchor text diversity in internal links

Analyze the content gap between my site and competitors for the topic "{{topic}}."

My site currently covers:
{{list your existing content on this topic}}

My top 3 competitors for this topic:
1. {{competitor 1}}
2. {{competitor 2}}
3. {{competitor 3}}

Identify:
- Subtopics they all cover that I'm missing
- Content formats they use that I don't (videos, infographics, tools, templates)
- Questions they answer that I don't address
- Depth differences — where their content goes deeper than mine
- Opportunities where NONE of us have good content (true content gaps in the market)

Optimize the on-page SEO for this content:

Target keyword: "{{keyword}}"
Current title: "{{title}}"
Current meta description: "{{meta description}}"
Current H2 headings: {{list them}}
Content word count: {{count}}

Content summary: {{2-3 sentences about what the page covers}}

Provide specific recommendations for:
- Title tag (if it needs changing)
- Meta description (if it needs changing)
- H2/H3 heading structure (add keyword variations naturally)
- Missing subtopics or sections to add
- Keyword placement optimization (intro, headings, conclusion)
- Internal linking recommendations
- Featured snippet optimization for the primary keyword
- Image alt text suggestions (5 examples)

Analyze this content for readability and user engagement signals:

{{paste 500-1000 words of your content, or describe the full structure}}

Target audience: {{audience and their reading level}}

Evaluate and improve:
- Sentence length variety (mix of short and long)
- Paragraph length (are any paragraphs too dense for web reading?)
- Subheading frequency (is there a clear heading every 200-300 words?)
- Use of formatting (bullet lists, bold text, callouts) to aid scanning
- Opening hook strength (would this keep a skimmer reading?)
- Transition quality between sections
- Conclusion strength (does it drive action?)

Rewrite the weakest 3 sections to demonstrate the improvements.

I want to build topical authority around "{{broad topic}}" for my site {{domain}}.

Currently published content on this topic: {{list existing content}}

Help me:
1. Map the key entities (people, concepts, tools, standards) associated with this topic
2. Identify which entities I mention vs. which I'm missing
3. Suggest content that would demonstrate E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
4. Recommend author bio and "About" page improvements for authority signals
5. Map internal linking structure to create clear topical clusters
6. Identify schema markup opportunities to reinforce entity relationships

Help me decide which content to keep, update, merge, or delete.

I have {{number}} published pages. Here are the underperformers:

{{list pages with: title, URL, monthly organic traffic, primary keyword, published date, word count}}

For each page, recommend one action:
- **Keep**: Performing fine, leave it alone
- **Update**: Has potential but needs refreshing (specify what to update)
- **Merge**: Combine with another page (specify which and how)
- **Redirect**: Delete and 301 redirect to a better page (specify which)
- **Noindex**: Keep for users but remove from Google's index

Explain the reasoning for each recommendation. Prioritize actions that will have the biggest positive impact on overall site authority.

Optimize my Google Business Profile for {{business name}}, a {{type of business}} in {{city, state}}.

Current GBP details:
- Business category: {{primary category}}
- Description: {{current description or "not set"}}
- Services listed: {{list or "not set"}}
- Number of reviews: {{count}}
- Average rating: {{rating}}
- Post frequency: {{how often you post}}

Provide:
- Optimized business description (750 chars max, keyword-rich but natural)
- Primary and secondary category recommendations
- Complete service list with descriptions
- 4-week GBP posting calendar (topics and post types)
- Review generation strategy (how to ask for reviews without being pushy)
- Q&A section: 10 questions to seed with answers (these show up on your profile)
- Photo optimization recommendations (types, quantity, naming conventions)

Find local SEO keyword opportunities for a {{business type}} in {{city/region}}.

Services offered: {{list main services}}
Service area: {{neighborhoods, cities, or radius}}

Generate:
- 20 "service + location" keyword combinations
- 10 "near me" and proximity-based keywords
- 5 neighborhood-specific keywords
- 5 question-based local keywords ("best {{service}} in {{city}}")
- Competitor local keywords I should target
- Seasonal local keywords (events, weather-related, etc.)

For each keyword, note whether it should be a dedicated page, a section on an existing page, or a GBP post.

Create an SEO-optimized local landing page template for "{{service}} in {{location}}."

The page should include:
- H1 with service + location keyword
- Opening paragraph establishing local expertise (not just keyword stuffing)
- Service details section specific to this location
- Relevant local context (neighborhood info, local regulations, common local needs)
- Testimonials section (placeholder structure for location-specific reviews)
- Pricing or estimate section (appropriate for this service type)
- FAQ section with 5 location-specific questions
- Embedded Google Map
- Schema markup: LocalBusiness + Service + FAQ

Make this template feel genuinely local, not like a city name was find-and-replaced into a generic template.

Build a local link building strategy for {{business name}} in {{city}}.

Business type: {{type}}
Current local backlinks: {{describe what you have, if any}}
Budget for link building: {{range}}

Identify:
- Local organizations, chambers of commerce, and directories worth joining
- Local sponsorship opportunities (events, sports teams, charities)
- Local media and blog outreach opportunities
- Partnerships with complementary local businesses
- Local content creation opportunities (city guides, event coverage, local data)
- Citation sites specific to my industry + location

For each opportunity, provide: estimated effort, expected SEO impact, and how to execute.

Design a multi-location SEO strategy for a {{business type}} with locations in:

{{list cities/locations}}

Current site structure: {{describe — separate pages per location? subdomains? subdirectories?}}

Recommend:
- Optimal URL structure for location pages
- Content strategy to make each location page unique (not duplicated)
- Schema markup approach for multiple locations
- Google Business Profile strategy (separate vs. shared)
- Internal linking between location pages and main service pages
- How to handle service area overlap between locations
- Centralized vs. local review strategy
- Which locations to prioritize based on likely competition levels