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Answer Engine Optimization (AEO)

Answer engine optimization (AEO) is a content strategy focused on structuring web content to appear as direct answers in featured snippets, People Also Ask boxes, voice search results, and AI-generated summaries. AEO prioritizes concise, question-and-answer formatting that search engines and AI assistants can extract and present to users without requiring a click-through.

Example

A healthcare website restructures their "What is type 2 diabetes?" page to lead with a 50-word direct definition, followed by a numbered symptoms list with schema markup. Google selects this content for the featured snippet at position zero, and Alexa reads it aloud when users ask the same question via voice search.

Related Terms

Semantic SearchPrompt EngineeringRetrieval-Augmented Generation (RAG)Large Language Model (LLM)

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