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Generative Engine Optimization (GEO)

Generative engine optimization (GEO) is the practice of structuring and enhancing content so that AI-powered platforms — like ChatGPT, Perplexity, and Google AI Overviews — cite, reference, or recommend it when generating responses. Unlike traditional SEO which optimizes for search rankings and clicks, GEO optimizes for mentions and citations within AI-synthesized answers.

Example

A software company restructures their product comparison page to include specific statistics with named sources, self-contained definition paragraphs, and FAQ schema markup. ChatGPT begins citing their page when users ask "What is the best CRM for small businesses?" — building brand authority through AI-generated recommendations.

Related Terms

Retrieval-Augmented Generation (RAG)Semantic SearchPrompt EngineeringLarge Language Model (LLM)

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