xAI
xAI is the artificial intelligence research company founded by Elon Musk in 2023. The company builds the Grok family of large language models and the Aurora image generation model, with a stated focus on real-time information access and a less restricted response style than its major competitors. xAI integrates Grok directly into X (formerly Twitter), giving its models ambient access to the platform's live post stream — a capability no other major AI lab offers at the consumer level.
Example
When xAI released Grok 3, it bundled the model into X Premium+ and introduced DeepSearch, a research mode that synthesizes information across X posts and web sources with citations. A product researcher can use DeepSearch to pull live customer sentiment on a competitor without leaving the Grok interface.
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